Global multi-asset trading platform eToro has partnered with the European football club, AS Monaco, consequently further extending its sports sponsorship.

Announced last week, this partnership will put eToro’s logo on the left sleeve of the AS Monaco Esports jersey.

The Most Diverse Audience to Date at FMLS 2020 – Where Finance Meets Innovation

Commenting on the partnership, Oleg Petrov, vice president and CEO of AS Monaco, said: “We are delighted to welcome eToro to the Rouge et Blanc family. Like AS Monaco, eToro is a dynamic company whose ambition is to discover new horizons and to pursue its development, particularly in Esport and internationally. AS Monaco is resolutely focused on innovation and technology and as such, we are happy to partner with eToro, which has placed these values at the heart of its business.”

Sports Marketing Is Effective

Established in 2007, eToro offers a range of trading services, including forex, stocks, commodities, and digital currencies. The platform has already made a global mark and currently has around 14 million customers.

The company is aggressively marketing itself to many sports fans and has put its logo on the jersey of multiple English Premier League football teams. Additionally, it sponsored the American KTM team of MotoGP and inked a six-month deal with the Ultimate Fighting Championship.

The recent one is eToro’s first sponsorship deal with a Ligue 1 club, and the brokerage is looking to further expand its reach in France with this.

“We are proud to sign this partnership with AS Monaco, one of the most prestigious and iconic clubs in French football, which has a large number of fans within our community of investors,” Valérie Kalifa, marketing director of eToro France, added.

“Through this partnership, we are also looking forward to being able to introduce our business to a new audience of football fans in France. We share AS Monaco’s values of respect, hard work, and team spirit and we send them our best wishes for the season to come.”