East Meets West: International FX Executives Head To iFX EXPO In Macau

The Asia-Pacific region has been long vaunted as a land of opportunity for the entire FX industry, forming an important strategic market for all participants from brokers to technology providers across the globe.

Today, the bright lights of Macau will be in sight for FX industry leaders, as the 2014 iFX EXPO opens its doors, engaging the international FX industry with an entire host of hot topics which focus on the Asia-Pacific region and its vast appetite for all things FX.

Bright Lights - Fantastic Opportunities

Hosted at the Venetian Resort Hotel, attendees are scheduled to be greeted by a welcome party at 7.00pm, affording the opportunity to industry executives to introduce themselves to each other, enjoy the surroundings and share their thoughts and anticipations in the advent of the conference itself.

With proceedings commencing on January 22, a poignant discussion panel follows registration, where international executives will share their views on what they perceive to be the next product to take the Asian market by storm. MarketsPulse CEO, Rachely Esman, IG Group's Head of APAC Region, Tamas Szabo, Sentry Derivatives CEO, Steven Reiter, Senior Commodities Manager at Phillip Futures, Avtar Sandu, and VP of Sales at Forexware, Fred Scala will respond to questions and debate with each other on this highly topical matter.

Following the hour-long panel discussion, Shemer Katz, VP Product & Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term at SafeCharge, will give a 30-minute speech, comparing standard deposit flow with optimized deposit flow, with the challenges relating to improved deposit conversion being central to the presentation.

Attracting Chinese business continues to be a keen discussion point within the boardrooms of most retail FX firms, therefore Mr. Katz's speech should most certainly be of value when considering how to facilitate client deposit into trading accounts. With such valuable information fresh in mind, delegates and attendees can muse over the series of products displayed in the exhibition hall, approach brokers at their respective booths and take in the varied facets on view from a vast array of exhibitors.

Innovations Abound - Leading Edge of Technology

As the afternoon's events take place following a break for lunch, the pace is set to step up as a series of five innovators, namely Keystone, Robotero, Traders Education, TradeSmarter, and Trade Escort, head for the limelight in order to present what they consider to be the most exciting new product, in quick succession, one by one.

John Lo, Sales Director at China Search (Asia) Limited will pick up the baton as the afternoon gives way to evening, giving a keynote speech on how companies can open their gateway to China.

User Engagement on the Move - Social and Mobile Trading in Asia

The second and final day of the iFX EXPO sets the scene for a localized technological panel, discussing the uniqueness of the Asian markets in the mobile and social trading arena. Social trading moguls Lior Nabat, Leon Yohai, Rajesh Yohannan, Hiu Liang, Ryan Moroney and Yosef Kaplan will provide concise information from their learned perspectives on the vitality of adopting social trading and mobile platforms in order to serve a client base in the APAC region.

Initiating the afternoon's events is a marketing brainstorming session, in which corporate sales and marketing specialists Shay Hamama, John Lewis, Ken Chung, Mohsin Jameel and Luis Sanchez intend to find agreement on what is required in order to entice potential clients from within Asia.

Paul Derham, Ilan Tzorya, Marc Aspinall, Lior Shmuely and Graeme Watkins are scheduled to round off the day's discussions by providing their reasons for considering certain regions around the world to be either ideal or sub-optimal for establishing an FX firm.

After two full days of interaction with the industry's most influential participants, the iFX EXPO will host a closing party, offering further opportunity to network and gain the attention of a highly valuable audience, as well as muse and reflect upon the event itself.