City Index Boosts Presence in Australia, Announces Rebrand

Global CFD and FX trading services provider, City Index has increased its presence in Australia with a new head office. The company has also announced a rebrand. The recent rebranding announcement from City Index follows a sponsorship deal with The Sydney Roosters NRL club.

Since its local launch in 2006, City Index has gained popularity among Australian investors and traders. According to the online financial trading services provider, Australia is a key market for the company.

Tom Brown, the Head of Australia at City Index, believes that the recent expansion of the company’s presence in Australia is an important step toward its goal of staying ahead of its competitors in the region.

"The key to our longevity has always been to build our service model around the needs of the client. We share the passion of trading with our clients and have built an ecosystem of trading excellence that is designed to support their goals – we are here to serve traders, and our new corporate branding highlights a partnership of trust and shared success," said Brown.

Rebranding

The new corporate look of City Index is now live. In addition to a new head office in Australia, the company has enhanced its headcount to reinforce its commitment to the Australian market. In the recent announcement, Brown added that the company’s mission is to build a sustainable business model.

“With the release of the new corporate branding and features, City Index aims to emphasize its alignment with its clients' goals, driven by the desire to be a trusted partner - a provider of choice, value and insight. City Index's new branding celebrates the craft of trading financial markets, pushing boundaries and exploring new markets with confidence,” the broker mentioned in the press release.

City Index is a trading name of StoneX Financial Pty Ltd.