CFI Financial Group, a provider of online trading services, announced that the company has renewed its partnership with Nissan e.dams Formula E team for the 8th season.

According to an official press release shared with Finance Magnates, season eight will start in Diriyah, Saudi Arabia, during the winter of 2021. The 8th season will be followed by a race in Mexico City. CFI has a long-term partnership with Nissan e.dams. In 2019, the financial services provider collaborated with the Formula E team for the sixth and seventh season of the all-electric street racing championship.

Commenting on the latest partnership renewal announcement, Hisham Mansour and Eduardo Fakhoury, Founders and Managing Directors of CFI Financial Group, said: “At CFI we value long-term relationships, and we are glad to announce this extension with Nissan e.dams for a third year. Formula E is all about technology, sustainability, eco-friendliness, the desire to win and teamwork, and we are glad to continue promoting this sport by sponsoring a major team. We look forward to the team’s continuing success and a still broader global reach for both sides.”

Since the start of 2021, CFI has expanded its product offerings substantially to meet the growing demand. Earlier this month, CFI introduced several new contracts for differences (CFDs) of stocks and exchange-traded products (ETFs).

Partnerships for Branding

In the last few years, global financial brokers expanded their sponsorship portfolios to increase brand awareness in different parts of the world. In addition to the latest renewal of collaboration with Nissan e.dams, CFI formed several partnerships with some of the leading names in global sports. In June 2021, CFI inked a sports sponsorship deal with the national basketball team of Jordan.

“We would like to thank the CFI Financial Group for their continued partnership and support of our team into season eight of the ABB FIA Formula E World Championship. CFI shares our desire to strive, excel and win at what we do, as well as our passion to promote a more sustainable future for everyone. We look forward to more racing success together,” Tommaso Volpe, Nissan’s Global Motorsports Director, commented.