The Binary Options space continues to grow with this week’s headlines showing newly launched products having success.
New MarketsPulse CRM
As client growth occurs, demand from brokers for more sophisticated products has taken place. Responding to that need, MarketsPulse announced this week that they were launching a new CRM solution for clients. The new CRM is based on technology from ZOHO and according to MarketsPulse is aimed at creating more workflow flexibility for brokers. Features include the ability to create roles for user groups, automate the assigning of leads to specific agents according to different preferences, and send automatic alerts and reminders.
Speaking about the new product, Ravit Friedberg, Director of Products at MarketsPulse said “The system was strategically built using our vast experience combined with MarketsPulse clients’ and industry expert feedback. The development of MarketsPulse CRM was designed to offer flexibility to accommodate to the uniqueness of each of our clients. This robust CRM system provides the well-rounded suite for all brokers wanting to penetrate the highly competitive market of Binary Options. ”
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Vantage FX Enhances Binary Options Infrastructure
We announced last November that Australian Vantage FX had added binary options trading capabilities to their MT4 platform. Due to growth of the product, Vantage FX announced that they were adding additional servers to double their MT4 infrastructure. In regards to their launch of binary options, Vantage FX stated “There has also been an increasing interest and curiosity amongst traders who have yet to trade in Binary Options. Staff members have noted an increase in customer support queries on Binary Options and a high attendance rating for the company’s free Binary Options webinars presented by trading expert and Futures columnist, Abe Cofnas.”
Binary United Signs Up Over 500 Affiliates
Newly launched affiliate program Binary United announced that it has signed over 500 affiliates in its first two months after launching and had added four and soon to be five participating brokers.