AxiCorp Committing to EU Market, Onboards Ross Donoghue as EU Head of Sales
- Ross Donoghue joins AxiCorp with substantial experience in sales to retail clients.

AxiCorp is making headlines with a new hire for its EU operations headquartered in London. The company announced today that it is on-boarding Ross Donoghue from ADS Securities. He will be responsible for EU sales in the retail segment of AxiCorp’s FCA regulated subsidiary and will be reporting to the company’s Global Head of Retail, Louis Cooper.
AxiCorp has been regulated by the UK Financial Conduct Authority for a number of years. The company’s new hire comes at a challenging time for the industry in the EU. The Pan-European regulator ESMA is deliberating on some changes to on-boarding procedures for retail clients and limits to Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term.
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Ross Donoghue, EU Head of Sales, AxiCorp
Mr. Donoghue will hold the title of EU Head of Sales. He used to be Head of Retail Sales in the UK and Europe at ADS Securities and also Director of Sales and Education for the EMEA region at City Index. Donoghue has considerable experience in sales, distribution strategy and operations across the Europe and Asia Pacific regions.
Commenting on the new hire, the Global Head of Retail at Axicorp, Louis Cooper, said: “Having worked together previously and witnessed first-hand his impressive achievements, I am looking forward to Ross driving significant growth for AxiCorp in several key retail markets in this region.”
“I’m delighted to be joining AxiCorp and driving growth in Europe. It’s great to be part of a broker that’s known for superior pricing, Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term and client service, which is key to delivering value to our European clients and AxiCorp delivers on all fronts,” said Donoghue.
“Ross will be responsible for the EU retail sales team and is tasked with achieving our aggressive growth targets in the region, as well as driving acquisition scale, intelligence, and automation within AxiCorp on a global basis,” elaborated Cooper.
AxiCorp is making headlines with a new hire for its EU operations headquartered in London. The company announced today that it is on-boarding Ross Donoghue from ADS Securities. He will be responsible for EU sales in the retail segment of AxiCorp’s FCA regulated subsidiary and will be reporting to the company’s Global Head of Retail, Louis Cooper.
AxiCorp has been regulated by the UK Financial Conduct Authority for a number of years. The company’s new hire comes at a challenging time for the industry in the EU. The Pan-European regulator ESMA is deliberating on some changes to on-boarding procedures for retail clients and limits to Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term.
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Ross Donoghue, EU Head of Sales, AxiCorp
Mr. Donoghue will hold the title of EU Head of Sales. He used to be Head of Retail Sales in the UK and Europe at ADS Securities and also Director of Sales and Education for the EMEA region at City Index. Donoghue has considerable experience in sales, distribution strategy and operations across the Europe and Asia Pacific regions.
Commenting on the new hire, the Global Head of Retail at Axicorp, Louis Cooper, said: “Having worked together previously and witnessed first-hand his impressive achievements, I am looking forward to Ross driving significant growth for AxiCorp in several key retail markets in this region.”
“I’m delighted to be joining AxiCorp and driving growth in Europe. It’s great to be part of a broker that’s known for superior pricing, Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term and client service, which is key to delivering value to our European clients and AxiCorp delivers on all fronts,” said Donoghue.
“Ross will be responsible for the EU retail sales team and is tasked with achieving our aggressive growth targets in the region, as well as driving acquisition scale, intelligence, and automation within AxiCorp on a global basis,” elaborated Cooper.