Forex broker Alpari held a press conference last week at the Ritz-Cartlon in Moscow to present to the media an update on its operations and financial data from its Russian (Alpari RU) unit. Key points from the release:
2012 Monthly Volume: $84.9 billion (vs $90.3 billion in 2011)
Revenue per $1 million of turnover: $78.8 (vs $66.6 in 2011)
New Trading Accounts 2012 YTD: 255,800 (vs 273,500 in 2011)
Trading Accounts as of late November: 684,000 (no indication of how many are active)
Transactions (2012 Monthly Average): 4,100,000
Average Transaction Size: $20,700
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In addition, Alpari RU also provided information on its highly successful Trading Schools. “From January through November of 2012, the school held more than 3,650 courses and seminars, drawing more than 3,337 students in person and 51,329 online viewers. Alpari now broadcasts courses online from 10 different cities in Russia.” While perhaps not as well known out of Russia, Alpari’s trading school are responsible for expanding the broker’s presence within the region and for introducing the product to new customers. According to an industry professional who has worked with the Russian market, learning about Alpari’s trading schools and their methods is considered one of the first places foreign brokers should investigate before launching in Russia.
Alpari RU also added that it has become a sponsor of Sergey Karjakin, “a young up-and-coming chess grandmaster looking to return the world chess crown to Russia and help reestablish the country’s dominance in the sport.” Its definitely a change from their sponsoring of NBA teams in the US, but shows their ongoing work to increase their brand presence as a meaningful company in Russian.
Alpari RU CEO Boris Shilov also added in the press release “I’d like to point out that our company has not only established itself as a leader and achieved remarkable financial results – it also helps set the standard in the industry. We serve as a benchmark for our competitors and a reference point for industry experts. It’s nice to realize that our business hasn’t merely succeeded in satisfying the needs of its customers, but has also helped raise the bar in the market as a whole and has been a driving force in Russia’s steady progress towards conforming to world standards in the provision of financial services to retail clients.”
It’s worth pointing out that at the Forex Magnates M&A Panel last month, Alpari UK CEO Daniel Skowronski expressed that the broker had its eyes on an IPO. Therefore, it will be interesting to see if the announcement from Alpari RU is part of a greater effort from the broker to become more transparent as it gets closer to an offering.