The online brokerage company AFX Capital has renamed itself AFX Group as part of its longer-term plan to scale its business under a corporate umbrella structure which includes multiple entities regulated in jurisdictions such as the U.K. and Cyprus, as per a company announcement.
The boutique financial investment firm also consolidated a range of its products under two brands including its Quantic and STO offerings, according to the company statement regarding the new name change and brand structure.
Consolidating asset management, incubation, and clearing & institutional execution under one brand provides us with a strong business structure.
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Quantic Prime to launch
The company noted that its Quantic offering secured Societe Generale as a multi-product prime broker (PB) and that it plans to offer related liquidity services in the months ahead, as it shared plans of an institutional product under its Quantic Prime Division.
Manuela Mazzacco, CEO at AFX Group, commented regarding the development: “As our company has evolved, we have applied our experience, knowledge and commitment to meet new challenges, develop exciting opportunities and be the best for our clients. We believe that the new name will help us integrate a wide variety of innovative financial solutions under one roof, so our clients can enjoy a seamless experience that is second to none.”
Asset management and trader incubation
Its current Quantic solution includes its asset management service and a new incubation program that aims to scout top trading talent. Through its STO offering, the company offers MT4 and AFX Fast platforms for its clients to trade across multiple assets including forex, stock index, equity, bond markets and commodities, and also offers an affiliate program.
Commenting on the company’s announcement, Francois Nembrini, Global Head of Sales and Liquidity Management at Quantic, said: “Quantic has three main business activities between investment programs under Quantic asset management, strategy research and incubation programs under Quantic Lab and institutional clearing and execution services for margin and give up clients under Quantic Prime.”
Mr. Nembrini added: “Consolidating asset management, incubation, and clearing & institutional execution under one brand provides us with a strong business structure. Those three activities leverage each other and will enhance Quantic’s core and diverse capabilities to develop successful asset management solutions.”