Affiliate Group Investoo has announced that it has secured new funds from private lenders and shareholders of the venture. The firm has been actively engaged in acquiring affiliate websites throughout the year after announcing deals with Invezz.com, RoboAdvisors.com and SocialTradingGuru.com.

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The credit line amounts to up to £7.5 million ($10 million). Investoo is not only committing to further investments in  Affiliates  Affiliates Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers are compensating affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The broker pays only for the clients which end up opening an account. The affiliate marketer doesn’t get any compensation unless the lead ends up depositing. After the acquisition the broker kicks back a predetermined amount to the affiliate. The figure can be fixed or a percentage of a customer’s deposit.This is where CPC or Cost per Clicks come into play. This option is used to drive traffic to the broker’s website. The affiliate is getting paid regardless of whether the client ends up opening an account. Nowadays, this option is rarely used howeverIn the FX space, it is certainly possible to be successful affiliate marketer. However, you need to utilize websites with requisite levels of traffic. For many brokers, affiliate marketing is not their primary source of revenue as the results can be unpredictable and sporadic. Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers are compensating affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The broker pays only for the clients which end up opening an account. The affiliate marketer doesn’t get any compensation unless the lead ends up depositing. After the acquisition the broker kicks back a predetermined amount to the affiliate. The figure can be fixed or a percentage of a customer’s deposit.This is where CPC or Cost per Clicks come into play. This option is used to drive traffic to the broker’s website. The affiliate is getting paid regardless of whether the client ends up opening an account. Nowadays, this option is rarely used howeverIn the FX space, it is certainly possible to be successful affiliate marketer. However, you need to utilize websites with requisite levels of traffic. For many brokers, affiliate marketing is not their primary source of revenue as the results can be unpredictable and sporadic. Read this Term from the trading industry but also aims to widen its scope. Areas such as consumer finance, money transfers, and savings also present an opportunity.

The company is focusing on building a portfolio of personal finance-focused sites that complement its existing array of financial news sites. The company also has online cryptocurrency resources and broker review sites.

Commenting on the news, the Chairman of the Group, David Merry, said: “We have developed an enviable portfolio of valuable sites in a short amount of time, and this funding will allow us to continue our remarkable growth trajectory.”

“We’re expanding into new niches where we will focus on individuals taking the best investment decisions possible. We’re especially excited about this credit line because it will allow us to do what we do best – deliver sites that educate and inform, giving consumers the power to invest with confidence,” elaborated CEO Adam Grunwerg.

The affiliate marketing industry has been of material importance for the growth of the FX industry. With the development of the business model, brokers started opening their own news portals, aiming to secure enough resources to attract new clients.

Affiliate portals have been under increased regulatory scrutiny lately for providing financial advice without the proper authorization. Brokers regulated by  CySEC  CySEC The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision and control of the Cyprus Stock Exchange as well as transactions executed in the Stock Exchange, its listed companies, brokers and brokerage firms.Furthermore, the regulator also supervises and monitors Licensed Investment Services Companies, Collective Investment funds, investment consultants. and mutual fund management companies.CySEC’s Role in Combatting Market AbuseOne of CySEC’s most important functions is the granting of operation licenses to investment firms, including investment consultants, brokerage firms and brokers. This includes provisions for Cyprus Investment Firms (CIF), who provide and perform investment services and activities either within Cyprus or abroad on a professional basis on certain financial instruments.Finally, CySEC oversees the imposition of administrative sanctions and disciplinary penalties to brokers, brokerage firms, and investment consultants, among others. The group has been a key force in policing the forex and binary options space, which has included several legal actions and curb market abuse. Since 2016, CySEC has sought to take a more aggressive stance against illicit behavior, while also strengthening its handling of investor complaints against entities. CySEC is currently chaired by Demetra Kalogerou, who has held the role since 2011.The CySEC is administered by a seven-member Board, which consist of the Chairman and Vice-Chairman, each of whom provide their services on a full and exclusive employment basis, and five additional non-executive members.All individuals on CySEC’s Board are appointed by the Council of Ministers following a proposal of the Minister of Finance. Their service reflects a five-year term. The Cyprus Securities and Exchange Commission (CySEC) is a financial regulatory authority of Cyprus. CySEC is one of the key watchdog authorities for brokerages in Europe, whose financial regulations and operations comply with the European MiFID financial harmonization law.Founded in 2001, CySEC is instrumental in providing licensing and registration for forex brokers and previously binary options providers.CySEC is responsible for a variety of different functions, which includes the supervision and control of the Cyprus Stock Exchange as well as transactions executed in the Stock Exchange, its listed companies, brokers and brokerage firms.Furthermore, the regulator also supervises and monitors Licensed Investment Services Companies, Collective Investment funds, investment consultants. and mutual fund management companies.CySEC’s Role in Combatting Market AbuseOne of CySEC’s most important functions is the granting of operation licenses to investment firms, including investment consultants, brokerage firms and brokers. This includes provisions for Cyprus Investment Firms (CIF), who provide and perform investment services and activities either within Cyprus or abroad on a professional basis on certain financial instruments.Finally, CySEC oversees the imposition of administrative sanctions and disciplinary penalties to brokers, brokerage firms, and investment consultants, among others. The group has been a key force in policing the forex and binary options space, which has included several legal actions and curb market abuse. Since 2016, CySEC has sought to take a more aggressive stance against illicit behavior, while also strengthening its handling of investor complaints against entities. CySEC is currently chaired by Demetra Kalogerou, who has held the role since 2011.The CySEC is administered by a seven-member Board, which consist of the Chairman and Vice-Chairman, each of whom provide their services on a full and exclusive employment basis, and five additional non-executive members.All individuals on CySEC’s Board are appointed by the Council of Ministers following a proposal of the Minister of Finance. Their service reflects a five-year term. Read this Term, for example, are required to carefully supervise the content used by affiliates in order to ensure that clients are not targeted with misleading marketing messages.