Why the Price of Signals, EAs and Robo-Advisors Will Approach Zero

When all have access to custom EAs and robo-advisors, the price of these will naturally drop.

Few can be in doubt that financial trading is every year moving increasingly towards automated and robotic trading.

The majority of the users in the retail segment have no other choice today than to follow other traders, or to follow ready-made signals. It is common to the present robotic trading that the user typically has no influence on the trader he follows, or the signal he uses.

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Today, an estimated 0.1% of the traders develop and provide the signals/EAs to the non-programmers in the market, which are close to 100% of the retail users. Despite visual development tools for EAs becoming available over the past years, it still takes time to develop new EAs. Many of the EAs in the market are circulating for years, and are reused. There is a high demand for EAs and signals developed and tested using recent data.


There is a clear trend towards an increasing use of visual methods for custom development of strategies, EAs, signals and robo-advisors. Tomorrow we can expect that it will be possible for the unskilled user to provide these signals and EAs himself.

This trend will have a major impact on the future of financial trading, the providers, the programmers, the brokers – all participants in the sector will be influenced.

Approaching a price of zero

When any user can develop his own robotic trading, the amount of strategies in the market will increase. The move from 0.1% of the traders providing EAs, towards a magnitude of 90% of the traders expected to self-provide without programming, will multiply the strategies in the market by an estimated factor of 10,000. The exact number we do not know at this stage, but we know the figure is exponential.

When all have access to custom signals/EAs/robo-advisors, the price of these will naturally drop, approaching a price of zero.

The influence on the market for EAs

A price drop approaching zero for an EA, combined with an oversupply of custom developed strategies, will dilute and flood the market with the provided EAs, and will make EA development for selling or for other users close to unprofitable.

The influence on social and copy trading

Several surveys have concluded that traders prefer to have an influence and be more in control. These surveys did not include the scenarios where the trader could develop his own signals. But it would be expected that the majority of users, and previous users of social trading, will start providing these signal for themselves, or pick signals from the oversupplied market.

Many users will probably eventually choose to do it themselves, as navigating the very high count of free signals would be confusing and time consuming.

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Another major influence we can expect is when the user can provide his own signals/robo-advisors/EAs, implying that there is no additional spread added by the signal provider! Where the typical added value to the spread today is from 1 pips up to in many cases 2-3.

The lower spread will have a major influence on the trade frequency, as removing 1-2 pips from the spread will mean strategies in the lower time frames can be used, for example in the 1 minute time frame – strategies which did not perform before may start to perform with the lower spread.



The influence on robo-advisors

‘Robo-advisors’ is a relatively new term and phenomenon in the market, a spin-off of wealth management, where retail users now can use a robot to advise, rather than an investment advisor. Today focused on the investment time frame of stocks and derived long-only instruments, large amounts of venture capitalist money is injected in this segment.

JP Morgan Chase has robotic trading (and big data) as a strategic area for 2016. JP Morgan has even established a new R&D department for this area. We can see that the trend in the sector is a tech race, for example, London Capital Group’s acquisition of Cypriot Software and Monex establishing a R&D section for new trading technologies.

A survey from E*TRADE recently concluded that users prefer an influence on the robo-advisor. There is not a big gap between today´s robotic advisors, to solutions where the user can self-provide his advice, which would imply also automating the advice. When this happens, part of this trading will be expected to move towards offline trading, and even move to other markets traded 24 hours a day, such as FX.

The influence on the programmers

When signals, robo-advisors and EAs can be developed by any trader, the programmer will no longer be needed. The 1,000+ programmers at Goldman Sachs will not be out of work from one day to another, but the attractive business of developing custom financial trading will for sure shrink dramatically. However, the programmer will still be needed, as no visual development environment is complete – there will always be traders who have special requirements, especially in the institutional segment.

The influence on the market

Today only a minority of traders in the financial market can develop their own custom trading. Nobody can predict what will happen when traders tomorrow have the ability to develop their own custom signals, but we can imagine the influence on the market.

The percentage of the executions performed by robotic users will increase dramatically – in many cases trading will move from online trading to offline trading (no need to be online to execute the trade), which may increase the amount of executions by a factor of 10-50 per trader, trading in lower time frames, with much higher numbers of robotic users than today.


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