The appeal of stocks is self-evident. Billions of shares are traded daily, as market participants look to converge on the world’s top companies. By purchasing a stock, traders literally own a share of their favorite company… yes it really is that awesome! For traders looking to build well-balanced, risk-adjusted portfolios, an ownership stake in a company is often too good to pass up.
In our experience, brokers are quickly taking notice, and are beginning to offer trading in individual stocks. This hasn’t been a sudden transformation, but a slow evolution over many years. Online brokers have been slowly venturing beyond the main forex pairs to offer exotic currency crosses, commodities, indices and even contracts for difference (CFDs). It was only a matter of time before individual stocks made the list.
The good news is, shining the spotlight on major stocks isn’t very difficult for a content marketer. In fact, if you can rock it for forex trading then this will be a breeze if you have the right content marketing team in place. Below are four tips you can use to rock content marketing for your stock-trading platform.
Consider Top-Notch Stocks
It’s often said that good products and services sell themselves. This is also true of your trading platform. Brokers have spent lots of time, energy and money investing in top-notch platforms with all the bells and whistles to compete with some of the biggest Wall Street firms.
If you’re going the route of stock trading, you should strongly consider offering popular stocks that will draw traders in. This includes Apple (AAPL), Netflix (NFLX), Microsoft (MSFT), Bank of America (BAC), Tesla (TSLA), NVIDIA (NVDA), Alibaba (BABA) and others. Another great place to look is the Dow Jones Industrial Average, a list of 30 blue-chip companies traded on the New York Stock Exchange.
European brokers might also want to consider stocks being traded on the export-driven DAX Index, Germany’s benchmark gauge. By using top notch stocks, you will have the added advantage of being able to jump on the latest trending news and hashtags, plus run some pretty awesome promotions!
Engage Your Audience
In today’s age, content writing must be clear, effective and to the point. It needs to engage the viewer with catchy titles and enriching content. Bland SEO simply doesn’t cut it anymore.
When it comes to stock trading, you’re dealing with a savvy audience who understands what ownership in a company entails. They’ve likely researched stocks and have a portfolio strategy in mind. To capture their attention, you need to engage them with relevant facts, rich analysis and unique images.
You should have a dedicated outreach strategy for every social media account, as well as relevant blog posts and featured news articles. If your brokerage operates a news portal, it should be integrated into all your social media platforms for maximum engagement.
A successful outreach campaign can be a simple Facebook question that asks viewers about whether a stock will perform strongly in its quarterly earnings report. If you offer popular brands through your stock-trading platform, you can also time your marketing campaigns around major releases.
For example, think about promoting Microsoft stock when a new XBOX console comes out or Netflix when the new season of Stranger Things starts streaming. This means following the latest news and aligning your content marketing campaigns accordingly.
Leverage Hashtags
Whether marketing through Facebook, Twitter, Instagram or some other channel, hashtags are your friend. Of course, we’re assuming social media is a central part of your content marketing strategy (if it isn’t, you should strongly consider making it a top priority).
The financial world is filled with great hashtags tied to news events, economic reports and earnings reports. Stocks also have individual ticker symbols that can also serve as hashtags on your favourite social media channel. Just don’t use #netflixandchill – trust us, it has absolutely nothing to do with trading!
Lastly, don’t forget to tag all your articles to StockTwits. This will ensure your posts are integrated into the StockTwits, site, which gives traders real-time information about the stock. StockTwits can be integrated directly into WordPress, making it easier to get your content noticed. Simply add a dollar sign next to your ticker symbol and you’re ready to go (for example: $AAPL, $MSFT, $NFLX).
Keep Your Content Compliant
We don’t have to tell you that compliance is a big deal when it comes to content marketing. In fact, it can make or break your entire campaign. Non-compliant content will get flagged right away, and can lead to stiff penalties.
European brokers no doubt realize that MiFID II is just around the corner. The latest iteration of the landmark European regulation is expected to go after non-compliance more aggressively than before.
Compliance must be followed to a tee. This means disclosing all facts and never making any guarantees of success. Instead of testimonials, run a Facebook page where users can rate your service. You are certainly free to tout your platform’s benefits, just don’t lead traders on with the promise of riches.
This article was written by Charlotte Day, Creative Director at Contentworks.
The appeal of stocks is self-evident. Billions of shares are traded daily, as market participants look to converge on the world’s top companies. By purchasing a stock, traders literally own a share of their favorite company… yes it really is that awesome! For traders looking to build well-balanced, risk-adjusted portfolios, an ownership stake in a company is often too good to pass up.
In our experience, brokers are quickly taking notice, and are beginning to offer trading in individual stocks. This hasn’t been a sudden transformation, but a slow evolution over many years. Online brokers have been slowly venturing beyond the main forex pairs to offer exotic currency crosses, commodities, indices and even contracts for difference (CFDs). It was only a matter of time before individual stocks made the list.
The good news is, shining the spotlight on major stocks isn’t very difficult for a content marketer. In fact, if you can rock it for forex trading then this will be a breeze if you have the right content marketing team in place. Below are four tips you can use to rock content marketing for your stock-trading platform.
Consider Top-Notch Stocks
It’s often said that good products and services sell themselves. This is also true of your trading platform. Brokers have spent lots of time, energy and money investing in top-notch platforms with all the bells and whistles to compete with some of the biggest Wall Street firms.
If you’re going the route of stock trading, you should strongly consider offering popular stocks that will draw traders in. This includes Apple (AAPL), Netflix (NFLX), Microsoft (MSFT), Bank of America (BAC), Tesla (TSLA), NVIDIA (NVDA), Alibaba (BABA) and others. Another great place to look is the Dow Jones Industrial Average, a list of 30 blue-chip companies traded on the New York Stock Exchange.
European brokers might also want to consider stocks being traded on the export-driven DAX Index, Germany’s benchmark gauge. By using top notch stocks, you will have the added advantage of being able to jump on the latest trending news and hashtags, plus run some pretty awesome promotions!
Engage Your Audience
In today’s age, content writing must be clear, effective and to the point. It needs to engage the viewer with catchy titles and enriching content. Bland SEO simply doesn’t cut it anymore.
When it comes to stock trading, you’re dealing with a savvy audience who understands what ownership in a company entails. They’ve likely researched stocks and have a portfolio strategy in mind. To capture their attention, you need to engage them with relevant facts, rich analysis and unique images.
You should have a dedicated outreach strategy for every social media account, as well as relevant blog posts and featured news articles. If your brokerage operates a news portal, it should be integrated into all your social media platforms for maximum engagement.
A successful outreach campaign can be a simple Facebook question that asks viewers about whether a stock will perform strongly in its quarterly earnings report. If you offer popular brands through your stock-trading platform, you can also time your marketing campaigns around major releases.
For example, think about promoting Microsoft stock when a new XBOX console comes out or Netflix when the new season of Stranger Things starts streaming. This means following the latest news and aligning your content marketing campaigns accordingly.
Leverage Hashtags
Whether marketing through Facebook, Twitter, Instagram or some other channel, hashtags are your friend. Of course, we’re assuming social media is a central part of your content marketing strategy (if it isn’t, you should strongly consider making it a top priority).
The financial world is filled with great hashtags tied to news events, economic reports and earnings reports. Stocks also have individual ticker symbols that can also serve as hashtags on your favourite social media channel. Just don’t use #netflixandchill – trust us, it has absolutely nothing to do with trading!
Lastly, don’t forget to tag all your articles to StockTwits. This will ensure your posts are integrated into the StockTwits, site, which gives traders real-time information about the stock. StockTwits can be integrated directly into WordPress, making it easier to get your content noticed. Simply add a dollar sign next to your ticker symbol and you’re ready to go (for example: $AAPL, $MSFT, $NFLX).
Keep Your Content Compliant
We don’t have to tell you that compliance is a big deal when it comes to content marketing. In fact, it can make or break your entire campaign. Non-compliant content will get flagged right away, and can lead to stiff penalties.
European brokers no doubt realize that MiFID II is just around the corner. The latest iteration of the landmark European regulation is expected to go after non-compliance more aggressively than before.
Compliance must be followed to a tee. This means disclosing all facts and never making any guarantees of success. Instead of testimonials, run a Facebook page where users can rate your service. You are certainly free to tout your platform’s benefits, just don’t lead traders on with the promise of riches.
Prop Trading Tech Demand Leads to DXtrade and BizCuits Partnership
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Sandton Convention Center, Sandton, South Africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔