Online trading broker Axi has expanded its partnership portfolio by announcing John Stones as its latest Brand Ambassador. This follows earlier sponsorship announcements made in 2023.

John Stones is a prominent defender for the England national team and has played for Manchester City since 2016. He has made over 200 appearances for the club, securing 13 trophies, including the Treble in the 2022/23 season.

Axi Expands UK Presence

Stones is recognized as one of the top defenders in football. He has successfully transitioned from a centre-back position to a midfield role.

Axi views this partnership as an opportunity to increase its presence in the UK market, which it considers to have significant potential.

Stones commented on the partnership, saying: “I’m delighted to be joining Axi as their Official Global Brand Ambassador. Axi has had a long and successful partnership with Man City, helping us celebrate all of our achievements on the pitch. Axi are focused on giving their customers the edge and I strive for that competitive edge every time I play, so this partnership is a perfect match for me.”

Strengthening Sports Sponsorships

Earlier in 2023, the broker renewed its multi-year partnership with Manchester City, which has dominated the Premier League for three consecutive seasons.

Additionally, Axi extended its support for Manchester City Women. Recently, Axi also announced partnerships with LaLiga club Girona FC and Brazilian club Esporte Clube Bahia.

“We’ve got to know John Stones through our partnership with Man City, and we couldn’t be more excited about what’s to come. Welcoming such a prominent figure as our Brand Ambassador presents an incredible opportunity for us to take our brand to even greater heights.” Hannah Hill, Axi’s Head of Brand and Sponsorship, commented.

“Empowering our clients to uncover their own edge is an obsession for us, and through this exciting new collaboration, we’ll get to expand our presence in the UK market, where we see great potential,” added Hill.