According to an eToro survey, millennials are leading this shift, increasing local and international equity ownership.
Commodities and crypto are also trending, while cash assets are losing ground.
Global
retail investors are significantly increasing their exposure to equities
following the Federal Reserve's (Fed) first
interest rate cut in four years, according to new data from eToro. Riskier
assets are gaining in favor of the Forex (FX) market and cash, where a decline in
investor interest is becoming more evident.
Retail Investors Flock to
Stocks as Fed Begins Rate-Cutting Cycle
The eToro’s
quarterly Retail Investor Beat survey, which polled 10,000 retail investors
across 12 countries, revealed a marked shift towards stocks and away from cash
assets in the third quarter of 2024. The proportion of investors holding
locally listed stocks jumped from 49% to 54%, while those invested in
international equities surged from 31% to 36%.
“With
the Fed finally pulling the trigger on interest rate cuts, we are seeing the
beginning of the end for bumper savings rates,” said Sam North, an analyst
at eToro. “This will inevitably lead to more people looking to the stock
market to achieve a better return on their cash.”
North
attributed the millennial-led charge to their longer investment horizons and
greater cash availability compared to younger investors. “This generation
has the luxury of time on their side, allowing them to ride out market ups and
downs in pursuit of long-term growth,” he explained. “Gen Z is already
fairly well invested, whilst the oldest cohort of investors is sensibly scaling
back to safeguard their wealth.”
The report
also showed which sectors of the increasingly popular stock market are
attracting the most investor attention. While technology shares remained
popular, with 44% of investors allocated to the sector, healthcare and energy
also saw significant increases in investor interest.
As the
Fed's rate-cutting cycle gets underway, these shifts in retail investor
behavior could have significant implications for market dynamics in the coming
months. With cash becoming less attractive and equities gaining favor, the
stock market may see continued inflows from individual investors seeking higher
returns in a lower interest rate environment.
Due to the growing popularity of stocks, eToro added over 1,000 UK shares to its offerings in July through its latest collaboration with the London Stock Exchange. This month, it has established a similar partnership with the German stock exchange, presenting investors with 290 local stocks
Why Rate Cuts Increase
Stock Prices
Interest
rate cuts by the Fed typically have a positive impact on stock prices for
several reasons:
Cheaper
borrowing for businesses
Increased
consumer spending
Relative
attractiveness of stocks
Discounted
cash flow models
Economic
stimulus
Market
psychology
The Fed Just Cut The rates, Time to pump Stocks!
Yes, but only for +4% within 22 days before the SP500 crashes -22% within 110 days.
When
interest rates are lowered, companies can borrow money at lower costs. This
allows them to invest in growth initiatives, expand operations, or refinance
existing debt at more favorable terms. These factors can lead to improved
profitability and higher stock valuations.
Lower
interest rates make borrowing more affordable for consumers as well. This can
stimulate spending on big-ticket items like homes and cars, boosting economic
activity and corporate earnings.
As interest
rates decline, the yields on fixed-income investments like bonds and savings
accounts become less attractive. This prompts investors to seek higher returns
in the stock market, increasing demand for equities and driving up prices.
Many
investors use discounted cash flow models to value stocks. Lower interest rates
reduce the discount rate used in these models, making future earnings more
valuable in today's terms and potentially increasing stock valuations.
The target range for the Fed Funds rate. Source: Federalreserve.gov
“A lower
interest rate environment is also good for listed businesses, meaning we can
expect earnings to remain resilient or even grow, which further supports equity
markets,” added North. “As a result, investors are likely to continue
reallocating funds from cash to equities in search of higher returns.”
Rate cuts
are often implemented to stimulate economic growth. A stronger economy
generally leads to higher corporate profits, which can translate into rising
stock prices. What is more, the mere anticipation of rate cuts can boost
investor confidence and risk appetite, leading to increased buying activity in
the stock market.
It's
important to note that while rate cuts often have a positive impact on stock
prices, the relationship is not always straightforward. Other factors, such as
economic conditions, geopolitical events, and company-specific news, can also
influence stock market performance.
Global
retail investors are significantly increasing their exposure to equities
following the Federal Reserve's (Fed) first
interest rate cut in four years, according to new data from eToro. Riskier
assets are gaining in favor of the Forex (FX) market and cash, where a decline in
investor interest is becoming more evident.
Retail Investors Flock to
Stocks as Fed Begins Rate-Cutting Cycle
The eToro’s
quarterly Retail Investor Beat survey, which polled 10,000 retail investors
across 12 countries, revealed a marked shift towards stocks and away from cash
assets in the third quarter of 2024. The proportion of investors holding
locally listed stocks jumped from 49% to 54%, while those invested in
international equities surged from 31% to 36%.
“With
the Fed finally pulling the trigger on interest rate cuts, we are seeing the
beginning of the end for bumper savings rates,” said Sam North, an analyst
at eToro. “This will inevitably lead to more people looking to the stock
market to achieve a better return on their cash.”
North
attributed the millennial-led charge to their longer investment horizons and
greater cash availability compared to younger investors. “This generation
has the luxury of time on their side, allowing them to ride out market ups and
downs in pursuit of long-term growth,” he explained. “Gen Z is already
fairly well invested, whilst the oldest cohort of investors is sensibly scaling
back to safeguard their wealth.”
The report
also showed which sectors of the increasingly popular stock market are
attracting the most investor attention. While technology shares remained
popular, with 44% of investors allocated to the sector, healthcare and energy
also saw significant increases in investor interest.
As the
Fed's rate-cutting cycle gets underway, these shifts in retail investor
behavior could have significant implications for market dynamics in the coming
months. With cash becoming less attractive and equities gaining favor, the
stock market may see continued inflows from individual investors seeking higher
returns in a lower interest rate environment.
Due to the growing popularity of stocks, eToro added over 1,000 UK shares to its offerings in July through its latest collaboration with the London Stock Exchange. This month, it has established a similar partnership with the German stock exchange, presenting investors with 290 local stocks
Why Rate Cuts Increase
Stock Prices
Interest
rate cuts by the Fed typically have a positive impact on stock prices for
several reasons:
Cheaper
borrowing for businesses
Increased
consumer spending
Relative
attractiveness of stocks
Discounted
cash flow models
Economic
stimulus
Market
psychology
The Fed Just Cut The rates, Time to pump Stocks!
Yes, but only for +4% within 22 days before the SP500 crashes -22% within 110 days.
When
interest rates are lowered, companies can borrow money at lower costs. This
allows them to invest in growth initiatives, expand operations, or refinance
existing debt at more favorable terms. These factors can lead to improved
profitability and higher stock valuations.
Lower
interest rates make borrowing more affordable for consumers as well. This can
stimulate spending on big-ticket items like homes and cars, boosting economic
activity and corporate earnings.
As interest
rates decline, the yields on fixed-income investments like bonds and savings
accounts become less attractive. This prompts investors to seek higher returns
in the stock market, increasing demand for equities and driving up prices.
Many
investors use discounted cash flow models to value stocks. Lower interest rates
reduce the discount rate used in these models, making future earnings more
valuable in today's terms and potentially increasing stock valuations.
The target range for the Fed Funds rate. Source: Federalreserve.gov
“A lower
interest rate environment is also good for listed businesses, meaning we can
expect earnings to remain resilient or even grow, which further supports equity
markets,” added North. “As a result, investors are likely to continue
reallocating funds from cash to equities in search of higher returns.”
Rate cuts
are often implemented to stimulate economic growth. A stronger economy
generally leads to higher corporate profits, which can translate into rising
stock prices. What is more, the mere anticipation of rate cuts can boost
investor confidence and risk appetite, leading to increased buying activity in
the stock market.
It's
important to note that while rate cuts often have a positive impact on stock
prices, the relationship is not always straightforward. Other factors, such as
economic conditions, geopolitical events, and company-specific news, can also
influence stock market performance.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
Italy’s Consob Tightens Net on AI-Fueled Scams With Fresh Website Bans
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👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
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