With the deal announced, below are an array of quick thoughts in reaction to the news.
Markets.com/Plus500 Synergy? This is an interesting question of how compatible these two brokers are as they operate very distinct businesses. According to statements from Plus500 representatives to Finance Magnates in the past, 80% of the broker’s clients are acquired from search engine marketing (SEM). In contrast, Markets.com has a large emphasis on partnerships, both with introducing brokers, website affiliates and white labels.
In contrast, Markets.com offers more generic systems via their Keystone technology unit, including a CRM, MetaTrader 4, and webtrader platform. These systems provide turnkey solutions to their partners which can be branded, but with dealing and compliance handled by Markets.com. Therefore, on the surface, Plus500 wouldn’t seem to be a complimentary service in terms of technology.
Where we believe the synergy will take place is with compliance and CRM systems. In the acquisition statement, it was noted, “Playtech intends to provide Plus500 with CRM capabilities and expertise to maximise customer life time value and improve its standalone financial performance.” Therefore, what we expect to occur is that Plsu500’s SEM marketing engine will get integrated within the Markets.com CRM, with both brokers benefiting from the automated system. Also, with Markets.com’s existing experience handling compliance for their partners, Plus500 gains this knowledge in assisting them to get through their current regulatory problems in the UK.
Higher Offers Coming? This is a question being asked around many trading desks this morning for several reasons. Firstly, shares of Plus500 were trading at 770p as recently as May 15th. Therefore, although Plus500’s board is backing this deal, it can be expected that they will be receiving some heat from shareholders for accepting a price that many are calling ‘opportunistic’ for Playtech. Secondly, while Playtech has made their M&A intentions known, they aren’t the only firm on the hunt, with major players such as GAIN Capital, IG Group and OANDA all having stated following the January 15th Swiss franc volatility event that they were looking at making acquisitions of fallen brokers. Therefore, while a case can be made why each of those three brokers isn’t going to make a bid for Plsu500, the industry is definitely in a period of consolidation with discussions taking place that could lead to another bidder emerging.
Does Odey Asset Management Hold the Keys to This Deal? The value fund manager has been the biggest buyer of Plus500 stock in recent days. Since Plus500 announced that it has frozen some UK client accounts due to compliance reasons, Odey’s James Hanbury, who manages the Odey Absolute Return and Allegra Developed Markets fund, has been an active buyer in the shares. The buying has led Hanbury to increase his holdings to 20% of shares compared to below 12% prior to the May 18th stock price plunge.
At Odey, Hanbury has developed a reputation as a rising star in the UK managed fund space. Since its launch in 2009, his Odey Absolute Return fund has averaged over an 18% annual return, putting it in the top levels of Morningstar 3 and 5 year tables for similar funds. The success led the Absolute Return fund to become closed to new investors, with the Allegra Developed Markets fund launched in 2013 to meet demand for Hanbury’s management performance. As the top holding in both the Absolute Return and Allegra Emerging Markets funds, Plus500’s recent share decline has been a drag on Hanbury’s recent performance. Therefore, holding 20% of the broker’s shares, Odey is in position to potentially push for better terms from Playtech, canvass bids from other brokers, or block an acquisition outright.
With Plus500 management holding 35.64% of shares as of March 16th, 2015 (based on data from their 2014 annual report), Odey would need to convince over 68% of the remaining shareholders to vote against a deal.
Losers? Prior to today’s news, there have been some whispers that other UK brokers were responsible for reporting Plus500 to the FCA in regards to their lax compliance program for AML and KYC requirements. Marketing themselves as a CFD broker, Plus500 has positioned themselves as a direct competitor to IG Markets and CMC Markets in the UK. Therefore, while those two names may not have had anything to do with Plsu500’s problems with the FCA, they probably weren’t complaining about seeing a competitor lose market share in their home UK market.
However, with Playtech swallowing up Plus500, IG and company now have a larger competitor to handle in the UK. With their existing network in the UK gaming world, Playtech could use those connections to market their new forex and CFD offerings in the country. Therefore, while the immediate value and synergy may not be on the table, one has to believe that IG is also reviewing whether to make an attempt to purchase Plus500 as a defensive move to block a much larger competitor. Unlike CMC which has IPO aspirations, IG is already public, which provides it the currency to make an offer.
With the deal announced, below are an array of quick thoughts in reaction to the news.
Markets.com/Plus500 Synergy? This is an interesting question of how compatible these two brokers are as they operate very distinct businesses. According to statements from Plus500 representatives to Finance Magnates in the past, 80% of the broker’s clients are acquired from search engine marketing (SEM). In contrast, Markets.com has a large emphasis on partnerships, both with introducing brokers, website affiliates and white labels.
In contrast, Markets.com offers more generic systems via their Keystone technology unit, including a CRM, MetaTrader 4, and webtrader platform. These systems provide turnkey solutions to their partners which can be branded, but with dealing and compliance handled by Markets.com. Therefore, on the surface, Plus500 wouldn’t seem to be a complimentary service in terms of technology.
Where we believe the synergy will take place is with compliance and CRM systems. In the acquisition statement, it was noted, “Playtech intends to provide Plus500 with CRM capabilities and expertise to maximise customer life time value and improve its standalone financial performance.” Therefore, what we expect to occur is that Plsu500’s SEM marketing engine will get integrated within the Markets.com CRM, with both brokers benefiting from the automated system. Also, with Markets.com’s existing experience handling compliance for their partners, Plus500 gains this knowledge in assisting them to get through their current regulatory problems in the UK.
Higher Offers Coming? This is a question being asked around many trading desks this morning for several reasons. Firstly, shares of Plus500 were trading at 770p as recently as May 15th. Therefore, although Plus500’s board is backing this deal, it can be expected that they will be receiving some heat from shareholders for accepting a price that many are calling ‘opportunistic’ for Playtech. Secondly, while Playtech has made their M&A intentions known, they aren’t the only firm on the hunt, with major players such as GAIN Capital, IG Group and OANDA all having stated following the January 15th Swiss franc volatility event that they were looking at making acquisitions of fallen brokers. Therefore, while a case can be made why each of those three brokers isn’t going to make a bid for Plsu500, the industry is definitely in a period of consolidation with discussions taking place that could lead to another bidder emerging.
Does Odey Asset Management Hold the Keys to This Deal? The value fund manager has been the biggest buyer of Plus500 stock in recent days. Since Plus500 announced that it has frozen some UK client accounts due to compliance reasons, Odey’s James Hanbury, who manages the Odey Absolute Return and Allegra Developed Markets fund, has been an active buyer in the shares. The buying has led Hanbury to increase his holdings to 20% of shares compared to below 12% prior to the May 18th stock price plunge.
At Odey, Hanbury has developed a reputation as a rising star in the UK managed fund space. Since its launch in 2009, his Odey Absolute Return fund has averaged over an 18% annual return, putting it in the top levels of Morningstar 3 and 5 year tables for similar funds. The success led the Absolute Return fund to become closed to new investors, with the Allegra Developed Markets fund launched in 2013 to meet demand for Hanbury’s management performance. As the top holding in both the Absolute Return and Allegra Emerging Markets funds, Plus500’s recent share decline has been a drag on Hanbury’s recent performance. Therefore, holding 20% of the broker’s shares, Odey is in position to potentially push for better terms from Playtech, canvass bids from other brokers, or block an acquisition outright.
With Plus500 management holding 35.64% of shares as of March 16th, 2015 (based on data from their 2014 annual report), Odey would need to convince over 68% of the remaining shareholders to vote against a deal.
Losers? Prior to today’s news, there have been some whispers that other UK brokers were responsible for reporting Plus500 to the FCA in regards to their lax compliance program for AML and KYC requirements. Marketing themselves as a CFD broker, Plus500 has positioned themselves as a direct competitor to IG Markets and CMC Markets in the UK. Therefore, while those two names may not have had anything to do with Plsu500’s problems with the FCA, they probably weren’t complaining about seeing a competitor lose market share in their home UK market.
However, with Playtech swallowing up Plus500, IG and company now have a larger competitor to handle in the UK. With their existing network in the UK gaming world, Playtech could use those connections to market their new forex and CFD offerings in the country. Therefore, while the immediate value and synergy may not be on the table, one has to believe that IG is also reviewing whether to make an attempt to purchase Plus500 as a defensive move to block a much larger competitor. Unlike CMC which has IPO aspirations, IG is already public, which provides it the currency to make an offer.
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
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20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
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▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔