Gearing up for London Summit 2014 with the Latest on Marketing & New Products

As the Forex Magnates' London Summit 2014 draws near and the panels are set, it is time to take a look at some of the events happening at the industry’s top gathering place.

Once again, Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates will be targeting the most burning issues in forex and beyond. This year on the agenda are the latest developments in various market aspects, in light of a challenging H1 marked by record low volatility and troubling trading volumes from which the industry is gradually recovering.

The Way to the London Summit Starts Here

A key theme at this year’s summit is technological innovation, which will be addressed chiefly in a designated session spotlighting the newest and cutting-edge forex products and services.

The panel will include some of the key players on the industry's technological frontier, such as Asaf Yigal, Vice President of OANDA and co-founder of Currensee; Sarel Tal, Algocharge's CEO and founder and NetDania's CEO & founder Stig Brylle.

The Marketing Arena

Another area which will be highlighted at the summit is marketing. From major sponsorship deals with sports clubs to the rise of social marketing, the industry is constantly seeking the optimal brand builder as well as client draw and retention. The dedicated session, dubbed “Marketing of FX Products in an Evolving Environment”, brings leading sector figures to the forefront.

Kasper Elbjørn, Head of Communications at Saxo Bank, will provide the broker perspective, while Bart Burggraaf, a popular Forex Magnates Experts’ marketing specialist, will contribute insights from his professional experience as partner at MediaGroup London, a full-service financial marketing agency which is part of MediaGroupWorldWide.

Another indispensable aspect is education, which will be addressed by Erez Shifron, CMO at MTE-Media, the world's leading provider of education-based marketing solutions. Another prominent speaker bringing a fascinating angle to the round table is China Search Asia's (Baidu) General Manager, Frankie Ho.

Industry’s Top Event

Forex Magnates’ London 2014 Summit will take place on November 18-19, at the prestigious Grange St Paul's Hotel, a perfect venue for the industry’s leading event. Located in the financial Hub Hub A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method Read this Term of London city, the Summit offers a unique opportunity to meet cross-industry executives and professionals, and to seek the next best thing. Alongside our hallmark Summit features, we have some exciting new surprises in store, so be sure to secure your seat.