The Danish team behind the online trading school, tradimo.com, has launched a new company, tradimo play, which aims to open up trading to millions of gamers.
Presenting at the Forex Magnates London Summit Innovation Stage, tradimo are launching a mobile game-based app, initially available only through selected brokers, to engage an audience that wasn’t previously involved in trading.
The new game is at the intersection of gaming and education, and is aimed at inviting new people so that they will want to open up a real account and launch their trading careers.
Sebastian Kuhnert, co-Founder of tradimo play commented, “Most brokers compete for the same small pool of enthusiasts. Competition is mainly on price and service, seldom on unique features or innovative, self-led education. We see a huge opportunity to help brokers with their acquisition costs, conversion rates and retention.”
Boasting a track record of bringing in huge numbers to an industry – having been part of PokerStrategy.com which garnered over 7 million new poker players, tradimo play’s focus on the retail FX market is already making headway in the industry.
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Tradimo are marketing the service to brokers based on the impact this game can have in terms of reducing acquisition costs and increasing conversion rates. The company plans to partner with just a handful of major brokers to bring the game to the market, and says it has already received interest from brokers around the world.
DMM FX: The First Broker to Play Along
It was additionally announced at the event that DMM FX in Australia has signed on as the first broker to offer the new product to clients and prospects.
Koji Miura, CEO of DMM FX commented, “Finding new clients is always hard because we are competing with the same target audience that everybody else is targeting – the 1% of the population that is actively trading. With what we’ve seen of tradimo play, we will be able to expand our reach to the other 99% who have an interest but are not actively engaged in forex trading.”
Dean Peters-Wright, co-Founder of tradimo play added, “Education is the single most important way for any broker to acquire and retain clients – we want to offer our clients the single best education offering out there. We have brought new players to poker and new traders to trading but the audience we have engaged so far is tiny compared to the blue ocean of people out there. With tradimo play, we can dive deep into that ocean.”