The IRCE (Internet Retailer Conference and Exhibition) 10th annual event, held in Chicago and concluded this Friday, is the biggest of its kind. Hosting hundreds of presenters who showcased all aspects of online retail, Ecommerce and merchant solutions, IRCE 2014 has provided the visitors with a glance of state of the art products in just about every field in the industry.
Amid this vast fare, however, we did notice a strong emphasis on new trends which are planned to soon become a mainstay in the industry if not already. One of the strongest amomg them lies in the mobile realm, and in particular the mobile and multiscreen support.
The best example for this can be found in the presentation which kicked off the event, by keynote speaker John Donahoe, CEO of eBay, on the future of Ecommerce. Donahoe’s coined “Commerce Revolution” strongly shows integration of mobile devices and multiscreen shopping. Donahoe continued on multiple screen usage in the mobile age showing that consumers are using all their connected devices to browse, research and buy their products.
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New innovations in Mcommerce were also presented. We had a chance to speak with representatives from mobileBuy and saw a demonstration of their virtual store technology, bridging the gap between traditional retail and commerce with Mcommerce. We will be doing a more in depth piece on mobileBuy’s solutions soon.
When the event’s additional keynote speaker, Jimmy Wales, Founder and CEO of Wikipedia, took the stage, he too emphasized the importance of mobile communication. The presentation included Wales showing off a $40 Android smartphone as an example of the market’s accessibility to the mobile space. The example shows the new entry-level into the mobile connected space, primarily in the underbanked and emerging markets to which these kinds of devices are more accessible than traditional PCs.
Whether targeting emerging or established markets, IRCE proved all consumers are making the shift to smartphones and tablets when buying online.
For more of Payments Magnates’ special IRCE coverage, click here