ADS Securities, the UAE-based online broker, has released a revamped version of its internally developed trading platform, OREX Optim. The interface re-design aims to make the platform more user-friendly and facilitate faster trading decisions. According to an official statement, ADS says that the new OREX Optim GUI “prioritizes on-screen data with the knowledge and expertise from traders and platform specialists”. Adding, “the design focuses on highlighting essential data and dropping back non-essential information, which helps streamline decision making. The screen uses ‘flat’ graphics, a feature of the latest iOS and Android operating systems, which allows core functionality to be clearly displayed and not lost amongst less important feeds.”
OREX Optim was designed from conception as a multi-asset platform with the ability to trade a range of financial instruments from a single screen. The GUI design will also be adapted and used for mobile and tablet devices, to be launched in Q1 2015.
Philippe Ghanem, Executive Managing Director and Vice-Chairman of ADS Securities considers the changes as key to enabling client access to “multiple-asset classes selecting the level of sophistication and functionality which suits their trading.”
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Having tested the incoming changes for several months and beta testing a live trading with a small number of clients, the platform is being rolled out to all customers as of today.
Head of IT at ADS Securities, Andrew Rossiter, commented on the new GUI, saying: “This was never going to be a simple job of introducing new icons and changing the page around, we wanted a completely different look, feel and customer journey. The platform has the architecture in place to deliver great prices and execution with low rejection rates”.
“When building OREX Optim we had the advantage of not having legacy technology, we started with a blank piece of paper and designed the platform to provide the trading clients want. However, to provide multi-asset trading off a single GUI requires a very clear screen with good functionality and features, and one which provides traders with the essential data they need,” added Mr Rossiter.
ADS has experienced a rapid expansion since forming in 2011. ADS Securities is headquartered in Abu Dhabi, with regional offices in Hong Kong, Singapore and London. ADS Securities’ parent company (ADS Holding Group) acquired a major shareholding in Pioneer Trader Limited – an FCA registered company earlier this year.