Most of the strategies widely used by affiliate marketers can be also applied to financial products.
FM
At first glance, it might seem that financial products affiliate marketing is a field shrouded in mystery. The lack of information induces those who are really interested in it to make mistakes while attempting to employ an original approach. In reality, it’s not that different from other general areas of affiliate marketing.
Therefore, most of the strategies widely used by affiliate marketers can be also applied to financial products. In my article I would like to address the main issues standing in a way of inexperienced affiliate marketers.
1. Lack of Initial Testing
First off, there is no such thing as quick and easy money in affiliate marketing. A sizeable budget is not a suggestion but a requirement. It is imperative to conduct various testings (such as A/B testing) and their returns will most likely not cover the costs. However, once you experiment with different offers and determine your target audience, it is much easier to turn profits.
Launching a campaign is only a start. Many affiliate marketers don’t realize this and expect to cash in on it without any further efforts. Such mentality is utterly wrong, for it may harm the campaign in the long run. Most affiliate marketers are neglecting proper tracking tools which require funding as well.
So keep in mind, that you need to differentiate traffic sources and for that you have to spend some part of your budget. Ignoring the traffic analysis is basically sending your campaign into a freefall. However, if you’re able to obtain accurate metrics, you will have no problems making adjustments to your media plan on the go, thus providing the flexibility needed for a financially successful campaign.
3. Wrong Targeting
One of the core principles of affiliate marketing is determining your target audience. Failing to do so will result in wasted efforts and money. It is especially critical when you’re dealing with financial products, because only select traffic sources can be convertible there. Tapping into the right source will provide you with stable income over prolonged period of time. On the other hand, show the ads to the wrong people and watch your financial funnel bearing no results whatsoever.
4. Affiliates Don’t Fully Utilize Their Traffic
Often affiliate marketers stop taking any measures after the leads start coming in. They seem to simply forget about the importance of conversion. That is a huge mistake on their part. If you actually work with your leads by employing trigger mails, mobile messaging, remarketing and many other methods, you are most certainly guaranteed to gain considerable profits.
5. No Knowledge about the Product Being Promoted
In order to be really successful with your campaign, you have to promote a product from the standpoint of a happy customer. Meaning that you’d better actually try the product for yourself. Unfortunately, that doesn’t apply to financial products. Blindly pushing traffic to an offer you know nothing about is a bad idea. You have to receive the information from the products’ creators to promote them.
There are affiliate networks which don’t provide briefings about their products, so you better stay away from those. Knowledge is power, so try to study a product of your choice as closely as possible.
6. Spreading Across Multiple Offers
More offers — more money, right? Wrong! The biggest mistake beginner affiliate marketers can make is trying to profit off of several products simultaneously, spreading their efforts and available traffic so thin that everything becomes pointless. During my career I had been falling into this trap over and over until it struck me to try a different approach. Concentrating on a particular offer turned out to be more effective in terms of profitability.
7. Low CPA
Sometimes the problem may lie in products providing low CPA. Even if your traffic is filtered correctly and the conversion rate is high, it still can be unprofitable due to the terms of a particular affiliate network. My suggestion would be to avoid low CPA offers altogether and aim for the most paying offers. Many affiliate marketers are afraid to deal with them but in reality, there’s no real difference between the two. So the high CPA doesn’t mean that you can’t handle it.
8. Bad Choice of Offers
You must be particularly careful about choosing your offers, otherwise you have a chance to stumble upon something that might seem like a great deal, but can suck your budget dry in the end. Not every offer is as lucrative as advertised. There are several reasons for that:
Bloated click price
Inadequate or completely wrong localization
Poor lead generating tools
The dusk of the product’s life cycle
It is vital to make a research on every offer you’re interested in.
Summary
If you wish to make real money on financial products affiliate marketing, you have to remember that it takes a great deal of learning and work. Slacking off has never done any good in this field. Your mind must be clear and sharp so that you would be able to separate the wheat from the chaff.
At first glance, it might seem that financial products affiliate marketing is a field shrouded in mystery. The lack of information induces those who are really interested in it to make mistakes while attempting to employ an original approach. In reality, it’s not that different from other general areas of affiliate marketing.
Therefore, most of the strategies widely used by affiliate marketers can be also applied to financial products. In my article I would like to address the main issues standing in a way of inexperienced affiliate marketers.
1. Lack of Initial Testing
First off, there is no such thing as quick and easy money in affiliate marketing. A sizeable budget is not a suggestion but a requirement. It is imperative to conduct various testings (such as A/B testing) and their returns will most likely not cover the costs. However, once you experiment with different offers and determine your target audience, it is much easier to turn profits.
Launching a campaign is only a start. Many affiliate marketers don’t realize this and expect to cash in on it without any further efforts. Such mentality is utterly wrong, for it may harm the campaign in the long run. Most affiliate marketers are neglecting proper tracking tools which require funding as well.
So keep in mind, that you need to differentiate traffic sources and for that you have to spend some part of your budget. Ignoring the traffic analysis is basically sending your campaign into a freefall. However, if you’re able to obtain accurate metrics, you will have no problems making adjustments to your media plan on the go, thus providing the flexibility needed for a financially successful campaign.
3. Wrong Targeting
One of the core principles of affiliate marketing is determining your target audience. Failing to do so will result in wasted efforts and money. It is especially critical when you’re dealing with financial products, because only select traffic sources can be convertible there. Tapping into the right source will provide you with stable income over prolonged period of time. On the other hand, show the ads to the wrong people and watch your financial funnel bearing no results whatsoever.
4. Affiliates Don’t Fully Utilize Their Traffic
Often affiliate marketers stop taking any measures after the leads start coming in. They seem to simply forget about the importance of conversion. That is a huge mistake on their part. If you actually work with your leads by employing trigger mails, mobile messaging, remarketing and many other methods, you are most certainly guaranteed to gain considerable profits.
5. No Knowledge about the Product Being Promoted
In order to be really successful with your campaign, you have to promote a product from the standpoint of a happy customer. Meaning that you’d better actually try the product for yourself. Unfortunately, that doesn’t apply to financial products. Blindly pushing traffic to an offer you know nothing about is a bad idea. You have to receive the information from the products’ creators to promote them.
There are affiliate networks which don’t provide briefings about their products, so you better stay away from those. Knowledge is power, so try to study a product of your choice as closely as possible.
6. Spreading Across Multiple Offers
More offers — more money, right? Wrong! The biggest mistake beginner affiliate marketers can make is trying to profit off of several products simultaneously, spreading their efforts and available traffic so thin that everything becomes pointless. During my career I had been falling into this trap over and over until it struck me to try a different approach. Concentrating on a particular offer turned out to be more effective in terms of profitability.
7. Low CPA
Sometimes the problem may lie in products providing low CPA. Even if your traffic is filtered correctly and the conversion rate is high, it still can be unprofitable due to the terms of a particular affiliate network. My suggestion would be to avoid low CPA offers altogether and aim for the most paying offers. Many affiliate marketers are afraid to deal with them but in reality, there’s no real difference between the two. So the high CPA doesn’t mean that you can’t handle it.
8. Bad Choice of Offers
You must be particularly careful about choosing your offers, otherwise you have a chance to stumble upon something that might seem like a great deal, but can suck your budget dry in the end. Not every offer is as lucrative as advertised. There are several reasons for that:
Bloated click price
Inadequate or completely wrong localization
Poor lead generating tools
The dusk of the product’s life cycle
It is vital to make a research on every offer you’re interested in.
Summary
If you wish to make real money on financial products affiliate marketing, you have to remember that it takes a great deal of learning and work. Slacking off has never done any good in this field. Your mind must be clear and sharp so that you would be able to separate the wheat from the chaff.
iFOREX Adds Saudi and South Korean Equity CFDs as IPO Is Delayed
Featured Videos
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
