eBay’s payment subsidiary Braintree may soon begin supporting Bitcoin according to a report on The Wall Street Journal.
There have been many rumors and news pieces regarding eBay’s or PayPal’s future involvement with digital currencies, with Bitcoin in particular. eBay’s marketplace already supports sales of digital currencies on it classified sections in the US and UK.
Choosing Braintree to implement the future support seems like a clever move from eBay, not attaching the controversial cryptocurrency to its main branding, or its long holding alternative payment method PayPal, a leading brand name in its own right.
According to WSJ’s report, the payment firm is in talks with Bitcoin processor Coinbase and other unnamed BTC service providers to add the new support. No matter which firm partners with Braintree, the outcome will remain the same; all Braintree merchants will be able to accept payments in BTC along with other supported currencies. Braintree boasts industry leading merchants such as Uber, Airbnb, and Github.
This past year eBay has spoken more openly on their recognition of Bitcoin, knowing the cryptocurrency will eventually have a larger stake in the Ecommerce space.
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“I think there’s no doubt digital currency is going to play an important role going forward, and at PayPal, we’re going to have to integrate digital currencies into our wallet,” said John Donahoe, eBay’s CEO, during an interview back in June.
More and more merchants are begingin to accept Bitcoin, with top BTC PSPs CoinBase and BitPay supporting around 40,000 merchants each.
What are your thoughts? Can being associated with eBay and its subsidiaries help Bitcoin garner more acceptance and adoption from end-users? Let us know in the comment section below.