Aviva’s latest investment will see the integration of the robo-advisor's services suite into its digital hub, MyAviva.
Global insurer, Aviva (LON:AV) has become the latest financial services group to invest in a robo-advisor, taking a majority shareholding in Wealthify. Aviva’s latest investment will see the integration of Wealthify’s services suite into its digital Hub, MyAviva. Terms of the deal were not disclosed at this time.
Launched back in 2016, Cardiff-based Wealthify is a discretionary online investment service, helping sculpt and manage investment plans for its client base. The decision to invest in Wealthify or other robo-advisors has been a recurring theme over the past year – Schroders and Allianz have both made similar inroads with Nutmeg and Moneyfarm respectively.
Eye on growth, millennials
Aviva UK’s Digital Managing Director Blair Turnbull commented: “Wealthify combines a smart management team with great technology and a Startup culture. Together with the brand and financial strength of Aviva, we are very excited about the future opportunity, making Wealthify available to Aviva customers through the convenience of our MyAviva online and App experience.”
In particular, the deal will provide a central pillar to Aviva’s investment services strategy, with the addition of Wealthify helping bolster its insurance capabilities. Aviva will also look to assimilate Wealthify’s solutions into its digital hub, MyAviva. This will see Wealthify’s services suite made available via Aviva’s online portal in a joint offering.
The move is important for Aviva, which has been steadily expanding its own client base and market scope. Wealthify targets a key demographic, i.e. millennials, which can garner investing in small and more feasible increments. This was seen as central to Aviva’s overall interest in acquiring a majority stake in Wealthify given growth prospects in the UK.
“This is another important step in Aviva's digital strategy. It underlines our commitment to invest in and partner with leading digital businesses, allowing our customers to benefit from new technology and making insurance and investments simpler, easier and more convenient,” added Mr. Turnbull.
“It's with great excitement that we're announcing the partnership with Aviva today. This significant investment in the emerging 'robo' market, by one of the world's largest and most recognised financial services brands, is validation of the vision we set out to achieve three years ago to change investing for the better. Aviva's investment and access to their millions of UK customers gives us confidence that we can become the leader in this market in the UK and beyond,” explained Wealthify’s co-Founder and CEO Richard Theo.
For its part, Wealthify also stands to gain from the new investment stake. “The capital investment from Aviva will be used primarily to accelerate our ambitious growth plans as well as develop our technology to enhance the proposition. We will remain focused on simplicity, affordability and transparency, and strive to make investing accessible to everyone,” he reiterated.
Global insurer, Aviva (LON:AV) has become the latest financial services group to invest in a robo-advisor, taking a majority shareholding in Wealthify. Aviva’s latest investment will see the integration of Wealthify’s services suite into its digital Hub, MyAviva. Terms of the deal were not disclosed at this time.
Launched back in 2016, Cardiff-based Wealthify is a discretionary online investment service, helping sculpt and manage investment plans for its client base. The decision to invest in Wealthify or other robo-advisors has been a recurring theme over the past year – Schroders and Allianz have both made similar inroads with Nutmeg and Moneyfarm respectively.
Eye on growth, millennials
Aviva UK’s Digital Managing Director Blair Turnbull commented: “Wealthify combines a smart management team with great technology and a Startup culture. Together with the brand and financial strength of Aviva, we are very excited about the future opportunity, making Wealthify available to Aviva customers through the convenience of our MyAviva online and App experience.”
In particular, the deal will provide a central pillar to Aviva’s investment services strategy, with the addition of Wealthify helping bolster its insurance capabilities. Aviva will also look to assimilate Wealthify’s solutions into its digital hub, MyAviva. This will see Wealthify’s services suite made available via Aviva’s online portal in a joint offering.
The move is important for Aviva, which has been steadily expanding its own client base and market scope. Wealthify targets a key demographic, i.e. millennials, which can garner investing in small and more feasible increments. This was seen as central to Aviva’s overall interest in acquiring a majority stake in Wealthify given growth prospects in the UK.
“This is another important step in Aviva's digital strategy. It underlines our commitment to invest in and partner with leading digital businesses, allowing our customers to benefit from new technology and making insurance and investments simpler, easier and more convenient,” added Mr. Turnbull.
“It's with great excitement that we're announcing the partnership with Aviva today. This significant investment in the emerging 'robo' market, by one of the world's largest and most recognised financial services brands, is validation of the vision we set out to achieve three years ago to change investing for the better. Aviva's investment and access to their millions of UK customers gives us confidence that we can become the leader in this market in the UK and beyond,” explained Wealthify’s co-Founder and CEO Richard Theo.
For its part, Wealthify also stands to gain from the new investment stake. “The capital investment from Aviva will be used primarily to accelerate our ambitious growth plans as well as develop our technology to enhance the proposition. We will remain focused on simplicity, affordability and transparency, and strive to make investing accessible to everyone,” he reiterated.
Insurtech, Crypto, and Blockchain: The Fintech Trifecta of Q1 2024
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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