eToro has entered a new sponsorship agreement with Djurgårdens IF Fotboll, one of Sweden’s “oldest and prominent” football clubs. The deal includes LED visibility at matches and exclusive hospitality experiences for eToro’s top-tier clients.

The partnership follows eToro and Nasdaq’s expansion to provide real-time trading data for more than 210 additional stocks listed on Nasdaq’s Nordic exchanges in Stockholm, Helsinki, and Copenhagen.

Global retail clients will have complimentary access, making eToro the first non-Nordic broker to offer this data. Retail participation in Nasdaq Nordic markets has increased from 7.7% in 2018 to 10.6% in the first quarter of 2025. Companies listed include Volvo, H&M, Nokia, and Novo Nordisk.

eToro Expands Operations in Nordic Region

Djurgårdens IF was founded in 1891 and has played a central role in Swedish football. The club maintains “a large and active fan base.”

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eToro said the partnership aligns with its focus on the Nordic market, where retail investor participation is high. The company described Sweden as “a true investment hub Hub A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method Read this Term” and plans to expand its local offerings, including payment methods and investment products.

eToro Extends Football and Rugby Sponsorship Agreements

Separately, eToro has extended its sports sponsorships across Europe. The firm signed a multi-year agreement to become the Official Trading Partner of Nottingham Forest FC for the 2025/26 season, covering both men’s and women’s teams.

In 2025, eToro began sponsoring Premiership Women’s Rugby, supporting both men’s and women’s competitions. The company has also extended its sponsorship of Dutch football club AZ Alkmaar, initially established in 2023, through 2027, including matchday visibility at the AFAS Stadium and content collaborations with players and events for clients.

The Nottingham Forest partnership comes amid broader changes in Premier League sponsorship rules. The UK is preparing to prohibit betting firms from displaying logos on the front of shirts, currently valued at £101.1 million across 11 clubs, creating opportunities for non-betting brands like eToro.