The publicly traded retail investment platform eToro (NASDAQ: ETOR) has introduced a recurring investments feature for users in the UK, Europe and the UAE, allowing customers to automate regular asset purchases as part of the company's expanded long-term investing toolkit.

eToro Launches Recurring Investments Feature for Long-Term Investors

According to the press release sent to FinanceMagnates.com today (Tuesday), the new functionality enables users to schedule automated purchases of stocks, ETFs, and cryptocurrencies at predetermined intervals, removing the need for manual order placement.

This new offering comes as eToro's Retail Investor Beat survey found that 45% of retail investors use recurring investments to maintain consistent, smaller contributions to their portfolios.

“By setting up regular buy orders as part of their budget, investors can consistently contribute towards their investment goals,” said Tuval Chomut, Chief Solutions Officer at eToro. “The feature is designed to help investors reduce the impact of volatility by maintaining a consistent investment strategy, regardless of market fluctuations.”

How Recurring Investments Work

The feature starts with a minimum investment of $25, while capping transactions at $5,000 per purchase and $25,000 monthly. Positions opened through recurring plans will be exempt from commission fees, though closing fees still apply for stock positions.

“Automating a contribution is the simplest way to stay invested, but the real magic happens when you can marry dollar-cost averaging with fractional investing,” added Dan Moczulski, Managing Director at eToro UK. “The feature is designed to help investors reduce the impact of volatility by maintaining a consistent investment strategy, regardless of market fluctuations.”

According to eToro's market research, investors value recurring investments for their time-saving benefits (41%), reduced concerns about market timing (29%), and dollar-cost averaging advantages (25%).

The feature is available in 19 European markets, the UK, and the UAE, with some regional restrictions. Netherlands users currently have access for stocks and ETFs only, with cryptocurrency options coming soon, while the feature isn't available for ETFs in Switzerland or cryptocurrencies in Belgium and the UAE.

“Passive” Revolution

The recurring investments feature is part of a broader enhancement of eToro's platform, which recently added new portfolio tools and local currency accounts for UK and European users to invest directly in their regional markets.

The passive investing revolution is in full swing, and today's move comes just days after eToro announced the opening of a new office in France, an essential step to offer local clients access to savings, retirement, and insurance accounts.

eToro is introducing a service in the French market similar to the one it launched in the UK several years ago, following the lead of other brokers like XTB, who have recently focused heavily on expanding their offerings of long-term and more passive financial instruments.

It’s also worth noting that eToro is a newly listed member of NASDAQ, following a successful IPO that took place last week. One of the early investors netted $530 million from an initial $19 million investment, marking a 29-fold return.