Zilliqa Appoints Former Marketing Head for Google Yiling Ding as CMO

High-speed blockchain platform Zilliqa announced on Friday that is has appointed Yiling Ding as the company’s Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer (CMO). Ding is the former Head of Asia Pacific Marketing for Google Pay.

Ding joins the Singapore-based firm as it begins to increase its marketing efforts to expand the reach of its technology platform. She joins the team from Google, where she held a variety of positions. Ding joined the technology giant in July 2014 as Associate Product Marketing Manager for the Asia Pacific region.

In October 2015, Ding then went on to become the Product Marketing Manager for APAC as the Google Play Digital Marketing Lead. Here she led performance and social media marketing. In April 2017 she was promoted again to Head of APAC Regional Marketing for Google Play. During her time in this role, she led market launch, prioritization and growth strategies for Google Play across the region.

Ding is fluent in three languages - English, Japanese and Chinese Mandarin. At her time at Google, one of her achievements was collaborating with the Google product and engineering departments to double usage. Between 2008 to 2012 Ding attended Wellesley College and graduated with a Bachelor of Economics.

Commenting on her new role, Ding said: “Zilliqa is backed by one of the most talented teams I have ever worked with. The team has a high level of integrity and a focus on quality that is reflected in the technical achievements they have accomplished in such a short amount of time. I look forward to working closely with them and helping make their cutting-edge technology and vision a reality.”

Zilliqa prepares for the public release of its platform

The appointment of Ding comes at the same time as Zilliqa is preparing for the public release of its platform. It is in the process of developing a suite of tools, applications, and wallets. These will be offered to developers using the company's technology.

The CEO of Zilliqa, Xinshu Dong also noted: “We are glad to have Yiling bring her incredible experience and talent to Zilliqa. At Zilliqa we have always been working on hiring the best and brightest and Yiling is a perfect fit for our team. We’re very excited to begin working with her and applying her incredible marketing talent towards helping Zilliqa reach its potential as one of the leading Blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe Read this Term technology platforms in the world.”