Tradier, a cloud-based financial services company, has appointed Tim Macdonald and David Burch to its growing team, both joining the group with immediate effect, citing a company statement.
Macdonald, who started his career at marketing agency LeDuc Creative, has more than 8 years’ experience spanning different industries and has worked with both B2B and B2C clients with a focus on SEO and marketing communications.
He joins Tradier as its newest AVP of Marketing, coming from MetLife, Inc. an NYSE-listed financial services group.
“Tim is a seasoned marketer with a creative eye and will play a crucial role in enhancing our co-marketing programs, launching our customer-facing market place, and other initiatives. He has a bachelor’s from the University of Illinois and an MBA from Central Michigan University,” the company said.
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Additionally, Tradier has poached David Burch from Ally Invest, and he joins its brokerage services and operations team in Charlotte. As a representative broker, he caps off a career that encompasses both regulatory experience and active trader focus across various brokerage offerings.
Tradier may be less well known in the forex trader community as it currently only provides stock and options trading. Moreover, it depends on its brokerage API product that can be integrated by third parties, with client onboarding and execution provided by Tradier, while offering limited technology to its direct clients.
The company offers an AI algorithm solution for a $99 subscription fee with no commissions or other fees. From Tradier’s perspective, its offering generates value for its users as it provides a trading edge in the markets through sending insights about macro events as they happen.
The platform estimates the magnitude of an event using historical data while its artificial intelligence capabilities predict market reaction. Furthermore, it interprets whether the release was stronger or weaker than expected and by how much.