TradAir Names Brian Liedberg Head of Sales – Americas

TradAir, a front office optimizations solutions provider, has augmented its Americas executive team, installing longtime regional specialist Brian Liedberg as its newest Head of Sales – Americas.

Nearly one week ago, FCStone partnered with TradAir, deploying its eFX technology, which includes its front-end HTML5 Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term and Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term optimization solution as part of a revamped offering to customers.

In his new role as the head of sales – Americas, Mr. Liedberg will be tasked with the continual expansion of TradAir’s TLM Trading Liquidity Management products and services throughout the Americas.

Mr. Liedberg joins TradAir from Integral Development Corp, having worked in a senior level role there as its director of sales – Americas over a twelve-year period. Prior to Integral, he also held a number of sales related roles at Cognotec, EBS, and Reuters.