TradAir Names Brian Liedberg Head of Sales – Americas

TradAir, a front office optimizations solutions provider, has augmented its Americas executive team, installing longtime regional specialist Brian Liedberg as

Tradair logoTradAir, a front office optimizations solutions provider, has augmented its Americas executive team, installing longtime regional specialist Brian Liedberg as its newest Head of Sales – Americas.

Nearly one week ago, FCStone partnered with TradAir, deploying its eFX technology, which includes its front-end HTML5 trading platform and liquidity optimization solution as part of a revamped offering to customers.

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brianIn his new role as the head of sales – Americas, Mr. Liedberg will be tasked with the continual expansion of TradAir’s TLM Trading Liquidity Management products and services throughout the Americas.

Mr. Liedberg joins TradAir from Integral Development Corp, having worked in a senior level role there as its director of sales – Americas over a twelve-year period. Prior to Integral, he also held a number of sales related roles at Cognotec, EBS, and Reuters.

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