Standard Chartered Taps Damien Cummings as Global Head of Digital Marketing
- Standard Chartered has secured the services of longtime digital marketing veteran, Damien Cummings.
Standard Chartered has appointed Damien Cummings as its newest Singapore-based Global Head of Digital Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, according to a Standard Chartered statement.
Mr. Cummings will officially be joining the Standard Chartered in June 2015 as its global head of digital marketing, where he will report directly to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer.
At Standard Chartered, Mr. Cummings will be tasked with the provision of both digital and mobile marketing thought leadership as well as strategy formulation and Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term. He joins Standard Chartered from Philips ASEAN, where he served as the Vice President and Chief Marketing Officer.
Prior to Philips ASEAN, Mr. Cummings has garnered more than two decades of experience in the digital and marketing industry. Previous stops include Dell, Ogilvy, Citibank, Coca-Cola, NRMA, and McKinsey & Company.
According to Mr. Chaudhuri in a recent statement on the appointment, “I am delighted to welcome Damien to Standard Chartered. As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing. I am confident that the appointment of an executive of this calibre will further strengthen the Bank’s brand and marketing leadership capabilities in the digital era.”
Standard Chartered has appointed Damien Cummings as its newest Singapore-based Global Head of Digital Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, according to a Standard Chartered statement.
Mr. Cummings will officially be joining the Standard Chartered in June 2015 as its global head of digital marketing, where he will report directly to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer.
At Standard Chartered, Mr. Cummings will be tasked with the provision of both digital and mobile marketing thought leadership as well as strategy formulation and Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term. He joins Standard Chartered from Philips ASEAN, where he served as the Vice President and Chief Marketing Officer.
Prior to Philips ASEAN, Mr. Cummings has garnered more than two decades of experience in the digital and marketing industry. Previous stops include Dell, Ogilvy, Citibank, Coca-Cola, NRMA, and McKinsey & Company.
According to Mr. Chaudhuri in a recent statement on the appointment, “I am delighted to welcome Damien to Standard Chartered. As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing. I am confident that the appointment of an executive of this calibre will further strengthen the Bank’s brand and marketing leadership capabilities in the digital era.”