Robinhood Appoints Christina Smedley as Its Chief Marketing Officer

Robinhood announced it has secured itself a new Chief Marketing Officer, with the commission-free stock trading app, appointing Christina Smedley to the role.

Under the role of CMO, Smedley will create an umbrella, encompassing marketing, content and communications. Furthermore, in its statement today, Robinhood said that she will be responsible for establishing new teams across functional areas, including product marketing and brand strategy.

Christina Smedley Joins Robinhood From Facebook

Smedley joins Robinhood from Facebook, where she spent more than four years, according to her LinkedIn profile. Most recently, she was the Vice President of Brand & Marketing for the social media giant’s Novi - a digital wallet for the Libra Blockchain Blockchain Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe Read this Term payment network.

At the beginning of her Facebook career, she created the communications strategy for Messenger, in which new products and services were launched to new audiences, such as Messenger Kids.

Earlier in her career, Smedley was the VP, Global Brand and Communications at PayPal. She joined the Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term company in October of 2012 and moved on to Facebook in November of 2015.

Commenting on her new role, Christina Smedley, Chief Marketing Officer at Robinhood, said in the statement: “I downloaded the Robinhood app in 2015 and have valued the company’s focus on customer experience and the impact it has had for those, who can now access the financial markets in a very refreshing way.

“Robinhood is already well-loved and has enormous potential, and it truly helps people do more with their money and take control of their financial destinies. With so much changing around us, building a brand enabling this sort of empowerment and connecting with our customers - especially those who can really thrive from it - is beyond exciting.”

Earlier in her career, Smedley worked for Amazon during its formative years, from 1999 to 2004. During her time there, she was the Director of Worldwide Communications. She also held senior positions at Edelman.