Instimatch Global has just opened a new office in London. The company is focusing on providing digitalization of traditional voice brokerage services.

The firm also has a cloud-based network that connects borrowers with lenders within the vast unsecured money markets. Better pricing and the ability to diversify counterparty risk sit at the core of the company’s goals in the market.

“Growth into the UK market has always been a major part of our European expansion strategy to create a cross-border digital network for money market trading,” said the CEO of Instimatch, Daniel Sandmeier.

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Instimatch Global is backed by investment boutique firm Vicenda.

New Head of Sales

Heading the new London office will be Britni Noel Doo. She has significant sales and business development experience in fixed income markets, most recently serving as European Sales Manager for bond market intelligence fintech firm, Algomi. She also spent four years at the corporate bond trading provider, MarketAxess.

“Britni brings hugely valuable sales and new business experience from fixed income markets and will lead the charge on onboarding more U.K. buy and sell-side institutions onto our platform,” elaborated Sandmeier.

Institutional money markets, in the UK and across Europe, have remained dominated by voice brokerage and relatively untouched by electronic trading solutions. The UK market accounts for the majority of institutional unsecured money market trading in Europe.

According to Bank of England data, average daily borrowing turnover in the unsecured segment stands at approximately £60 billion from over 1,200 Sterling transactions in the UK alone.

Commenting on her appointment, Noel Doo, said: “The Instimatch Global team have an exciting proposition that helps treasurers and those working in corporate finance teams find the optimum price and counterparty when lending and borrowing.”