FlexTrade Adds Two Execs to EMEA Business Development Team

Both Lak Loi and Vahid Shirani bring nearly three decades of equity trading systems sales and business development experience.

FlexTrade Systems, a specialist in multi-asset execution and order management systems, has appointed Lak Loi and Vahid Shirani as co-heads of sell-side OMS business development for the EMEA region.

Both Lak Loi and Vahid Shirani bring nearly three decades of equity trading systems sales and business development experience to their role, having worked in London and on Wall Street with an array of investment firms.

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Prior to landing at FlexTrade, Vahid Shirani was a mainstay at UK rival Fidessa Group, which provides trading and infrastructure software to financial institutions. He spent over eight years at the FTSE 250 company, latterly as Development Team Lead in Hong Kong.

“With the OMS market changing globally, the adaptability of FlexTrade’s solutions puts us in a good position to offer prospects a customizable platform to address their changing needs on demand,” Shirani said on his appointment.

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“The OMS market has really opened up for FlexTrade, and customers are looking for alternate solutions which offer a fresh new vendor experience with more customer control, a fixed cost base, tailored solutions, and a quick turnaround time and global support, which is what we are best at – and why we’re called ‘FLEX’ Trade,” added Lak Loi.

FlexTrade in a hiring spree

FlexTrade’s product suite offers access to market data providers while ‎‎easily integrating with any order management system (OMS) via FIX and ‎‎API. Global investment managers prefer the solution since the consolidation of equities, FX, listed options, futures, or any combination is essential on the same platform in order to ensure smooth functioning. The multi-asset execution management system can also be tailored for global access to broker algorithms, as well as the ability to build proprietary algorithms.

FlexTrade has been actively recruiting talent for its business development units. Earlier last year, the company hired Paul Alves as Senior Vice President of Global FX Business Development. Moreover, in an effort to improve its offerings for clients, FlexTrade recently has partnered with OpenFin to improves the workflow management for buy-side traders using the technology firm’s FlexTRADER and its cloud EMS FlexNOW.

Commenting on the hiring spree, Vishal Pandya, COO of FlexTrade, said: “Considering the changes and opportunities that have been occurring in the sell-side OMS market, it became paramount for us to expand our presence in EMEA with a more regional focus on local firms in addition to global installations. With the appointments of Loi and Shirani, FlexTrade is well positioned to improve our business development, client services and support for the OMS space across EMEA.”

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