Crypto exchange startup INX Limited has poached institutional FX veteran Douglas Borthwick to flex its marketing muscle across the mainstream finance space. He has already stepped into his new role earlier this month and will be based out of New York.
Ms. Douglas Borthwick will be tasked with steering INX’s marketing functions, which includes many responsibilities ranging from the execution of the company’s brand strategy to its product marketing efforts, corporate communications, and digital marketing agenda.
Borthwick is joining the crypto exchange as Chief Marketing Officer, coming from Makro Intelligence, where he worked as a managing partner. There he helped the company create and manage sales plans for multiple FX, crypto and Fintech clients leveraging their distribution capabilities in the US, Europe, and Asia. Makro advises financial institutions, hedge funds, and corporate clients on macro events, cross border trades and technologies to optimize their trade execution and back-office functions.
Douglas’s career encompasses other senior roles including serving as head of foreign exchange at TP-ICAP’s forex business, Chapdelaine FX, which offers voice execution and also streams for FX brokers via bridges, prime brokers and prime of primes.
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A lengthy career across FX desks
Prior to the interdealer broker, he had a short stint at Chartered Bank where he traded the NDFs and options on Latin American currencies and interest rates. Further, Borthwick was previously managing director and head of trading and strategy at Faros Trading.
The new appointment comes at a time when INX Limited is trying to strengthen its position and regulated activities to win a share of the US crypto market. The Gibraltar-based firm has filed with the Securities and Exchange Commission (SEC) to raise nearly $130 million through an initial public offering (IPO).
In addition, INX Limited also considers plans to launch a crypto derivatives platform for trading futures, options, and swaps. This, however, is subject to the SEC’s approval, and it also needs first to secure a broker-dealer license.
As the firm ups its profile, Douglas’ appointment makes sense as he brings a wealth of experience and strategic insight, especially relating to traditional asset classes and trading, and also access to global liquidity providers, corporate leaders, and business associates.