The former CEO of Visa in central and eastern Europe has joined blockchain startup Crypterium, which provides a mobile app that converts cryptocurrencies into fiat money to facilitate crypto transactions in everyday situations.
Steven Parker, who worked for Visa from 2006 to 2013, has joined Crypterium as CEO. He succeeds another Visa executive Marc O’Brien, who spent six years as the CEO of Visa UK and also previously worked as an advisor of mobile banking startup Revolut.
During his tenure with the electronic payments giant, Steven served as head of marketing, products and innovation and, latterly, as general manager of Central and Eastern Europe, with a primary focus on Russia.
He possesses over 27 years of working experience in financial services and has held various managerial positions in both the FinTech and banking sectors. His previous roles included advice to leading banks, telecoms, and other services companies on how to manage and use data for marketing and risk-based customer engagement.
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Estonia-based Crypterium, which raised $52 million through an initial coin offering (ICO) in 2017, allows users to pay using cryptocurrency with the same ease as credit cards.
Crypto Bank Transfers
Crypterium was founded by a group of entrepreneurs who also hope to partner with either Visa or MasterCard to launch crypto virtual cards that allow users to pay for services in online stores, pay bills or send money across borders within seconds. The company plans to link cards to Apple Pay, Samsung Pay, or Android Pay, which will bind to their cryptocurrency accounts to enable payments at any NFC terminals by scanning QR codes or doing an online transaction.
The startup plans to launch the card solution early 2019, but Crypterium app already allows its users to top up their mobile phones with crypto and make direct IBAN payments.
Commenting on his appointment, Steven Parker said: “The cryptocurrency market is a really exciting space at the moment. I believe it is going through a very interesting time, coming out of a speculative environment and maturing, letting serious players continue to build attractive customer propositions,” he explains.
“Steven is a proven leader with strong expertise in multinational businesses. His vast experience in the global financial industry will strengthen our company’s position and be a great asset as Crypterium expands its global presence,” added Crypterium COO and co-founder Austin Kimm.