UK-registered Bitcoin exchange EXMO has appointed Tarek Aljneidi as its newest Marketing Manager, effective immediately.

Tarek will now be responsible for scaling EXMO UK operations across Europe and will also be tasked with growing the business across the region at a time of rapid change for the cryptocurrency industry.

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Aljneidi joins the licensed crypto venue from the FX industry. Most recently, he served as head of performance marketing for ThinkMarkets. For the past two years, his responsibilities covered the broker’s products across FX, shares, cryptocurrencies and CFDs.

Prior to his time at ThinkMarkets, Aljneidi spent nearly two years as digital marketing manager at London-based foreign exchange affiliate Investoo Group.

Tarek also worked as a senior relationship manager at Admiral Markets Group. He moved to ThinkMarkets when the company acquired Admiral Markets’ office in Dubai in 2015 to service the Middle East region. He held an analogous role with Hantec Markets earlier in his career, which dates back to 2012.

As EXMO UK raises its profile, Tarek’s appointment makes sense as he brings nearly a decade of experience and strategic insight, especially relating to traditional asset classes and trading. This included senior roles throughout sales, marketing and business development with different firms in the financial services industry.

The cryptocurrency exchange operator was founded in 2013 and is headquartered in London.

As Britain edges closer toward an exit from the EU, EXMO has recently chosen to expand into new European bases as part of a contingency plan to continue to have access to the bloc post-Brexit.

With a presence in Turkey, the Istanbul facility was the start-up’s fourth office outside the UK together with its Kiev, Barcelona, and Moscow branches.

While it is not moving resources away from the UK, EXMO’s expansion echoes the sentiment among some big banks that are trying to increase their presence across Europe to offset the impact of Brexit.