Paul Groves has been promoted to Head of European Sales at TradeTech Group’s liquidity provider, CFH Clearing.
In his newly created role, Groves will lead CFH Clearing’s European sales team, where he will be tasked with various activities and operations. Groves will continue to work based out of London, where he will be reporting to CFH Clearing’s CEO, Matthew Maloney.
The moves are part of a broader growth strategy for the UK-based prime of prime (PoP) brokerage. Groves has been a key player in the firm’s ascension in the liquidity and clearing space, having worked in various sales positions at CFH Clearing for over nine years.
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A Decorated Career
Groves originally joined CFH Clearing, which is part of Playtech’s financials division, back in 2010. During his tenure, he has exclusively focused on his role as a sales executive, which covered a variety of responsibilities and internal functions.
Groves has been in the industry for nearly three decades dating back to 1990. During his decorated career he has also held senior-level roles at Sucden Financial and ODL Securities, among others.
Announcing the appointment, Maloney said: “As a result of continued global demand for our products and services, we have created a new sales structure, enabling us to accelerate our growth and scale the business even further. Paul Groves was the ideal candidate for our newly created Head of European Sales role. He has a proven track record in generating long-standing clients for CFH, exceptional product knowledge and the ability to think creatively about solutions. He has an in-depth understanding about the challenges our clients face, built from many years of industry experience.”
Groves added: “I am very excited about this new opportunity. The general opinion in the industry is that the European market is struggling, largely because of ESMA. However, CFH continues to grow our institutional client base in Europe, as in all territories, and we see significant opportunities in the region with both high net worth individuals and professional clients. These opportunities are because of the strength of our world class technology and liquidity offering, our reputation in the industry for helping institutional clients to grow, and the advantages we offer from being part of Playtech, a FTSE-250 listed company.”