BlackBull Markets recently announced that it has appointed Benjamin Boulter as Global Head of Partnerships in Auckland, effective immediately.
According to the press release shared with Finance Magnates, Boulter, who has over a decades experience in financial services and digital markets, has been onboarded by BlackBull Markets, a Forex / CFD brokerage in business since 2014, to oversee all client acquisition channels with its third-party partners, which amass to several thousand.
Additionally, Boulter will be responsible for extending its performance-based networks and ensuring its conversion systems are set to scale with the forecasted growth. Along with this, the brand positioning and alignment will be inline with its core values, not just against the competition. Though, this is all planned for an overhaul in 2021.
Boulter brings a unique skillset to BlackBull Markets, with a preference for business automation, client acquisition, and brand management where he utilises below the line and consumer direct marketing. Additionally, his ideology is based on data-driven decision making as well as omnichannel consumer journeys that propel purchase intent and brand advocacy forwards, according to his LinkedIn profile.
Prior to the position with BlackBull Markets, Boulter served in Pepperstone from spring 2015 in Melbourne. Initially, he held the position of Digital Marketing Executive where he was involved in creating and monitoring new projects, developing partnerships, conducting business analysis as well as other duties. Then after just over two years, he was promoted to Marketing Manager where he was responsible for brand oversight of Pepperstone’s partnership program.
In March 2014, he joined netwealth, a wealth management company, as a Digital Marketing Specialist. For just under a year, he successfully drove acquisition, engagement, retention and advocacy utilising various digital marketing tools and other responsibilities.
At Meat and Livestock Australia, the BlackBull Markets’ appointee was recruited as a Marketing Assistant on a short contract in 2014, which was located in South Korea. During this period he worked on developing its comprehensive digital marketing strategy.
Before being a marketing assistant, Boulter joined Jimboomba Turf as a Digital Marketing Manager in Brisbane. For fifteen months, he was the driving force in strategic marketing direction and implementation, tasked with managing Jimboomba Turf’s communication and content creation, digital presence, brand image and competitive positioning.
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Previous to May 2014, Boulter was employed simultaneously at three separate organisations. At Place Heroes, he was recruited as a consultant in Digital Marketing, developing brand values and delivering compelling clear consistent campaigns. For Treasury Casino & Hotel he was hired as a Croupier where he took on additional responsibilities in customer service and marketing entertainment. Furthermore, in 2010, he was hired as Marketing Tutor and Research Assistant at Queensland University of Technology and stayed there for four years.
Corona and Its Impact
Despite that New Zealand has weathered the effects of the pandemic reasonably well over the past year, travel is still an issue and continues to limit its physical presence at conventions and industry events around the world. However, BlackBull Markets has risen to the challenge and put systems in place to handle the curbs and restrictions set by the lockdowns. Additionally, the company has looked at geographical portfolio diversification as a way of mitigating against any potential risks to specific regions.
In response to the appointment, Boulter commented: “BlackBull Markets already has a stellar track record of awards and recent achievements, including FMA regulation. I hope to be able to add further value to this. It’s certainly a big move as I’ll be relocating internationally, but I have every confidence in the leadership, the team, the brand, and the prospect the business has to become the largest in the industry with their unique value proposition as a multi-regulated, multi-award-winning, New Zealand based broker.”