Ms. Reed has a long track record in working with a number of financial institutions, banks and FX providers. Prior to joining Ayondo, Ms. Reed held senior level roles at Bank of America, Standard Chartered Bank, Barclays Bank, IBFX and Gain Capital. She is also known for launching Hotspot FX in 1999, a move that helped shape the modern FX playing field.
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In her new role as senior vice president of business development, Ms. Reed will focus on developing distribution streams of business for Ayondo, while helping to foster the group’s social trading capabilities.
According to Robert Lempka, CEO of Ayondo Holding AG, in a recent statement on the appointment, “We are delighted to have Peg Reed join us at ayondo. With her extensive experience and network, she will bring ayondo’s innovative and superior Social Trading experience to institutional partners.”
“We see a rapidly rising demand in this new way of investing from the B2B and B2C side, as traders reduce the risk and experience more consistent performance,” he added.