Abu Dhabi headquartered international brokerage ADSS has just announced its latest appointment, this time on-boarding Aaron Brown as a senior executive at eFX & CFDs institutional sales desk. Brown joins ADSS with fifteen years of experience to enhance its institutional sales team in Europe markets, with the group eyeing a broader focus and growth in the region.
Prior to landing at the middle-east focused broker, Brown spent five months as vice president of institutional sales of eFX & CFDs at CFH Clearing Limited, preceded by one year at Global Market Index Limited (GMI), where he held an analogous role from August 2018 to July 2019.
Before joining GMI, Aaron worked at FXCM for more than four years, having risen through the ranks of a multitude of FX retail and IB sales roles. During his tenure with the group, which dates back to 2014, he also held the position of FXCM’s head of institutional and IB sales across its FX, CFDs and spread betting desks.
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ADSS had its sights on growing its business
Other stops included working in Institutional Services at Gallant Capital Markets, a provider of forex trading technologies and services to private and institutional traders. Aaron also worked as a Derivatives Sales Broker at Prime Markets between August 2011 and April 2013. Earlier in his career, he joined LME Traders Clerk at Societe Generale and then moved to London Metal Exchange.
The move to hire Brown is clearly intended to boost bottom-line sales and expand the reach of ADSS operations as it continues to build market share. For FX, this will include currency spot, forwards, and options to institutional and corporate accounts.
ADSS has had its sights on growing its business in the aftermath of recent industry changes, and the brokerage has already opted to diversify its product range and clientele. The past year has seen ADSS consistently focus on new markets as well, culminating in an emphasis on retail, new cryptocurrencies on offer, as well as subsidiaries.