Broadridge Strengthens European Sales Team, Hires Bunouf and Aguilera

Broadridge Financial Solutions (NYSE:BR), a US-headquartered fintech company, has announced the addition of two industry experts to its European sales department. Guillaume Bunouf and Alvaro Del Pino Aguilera will be responsible for the identification of growth possibilities in the Old Continent.

Broadridge Hires New Senior Sales Execs

According to the press release published Monday, both Bunouf and Aguilera officially joined the Broadridge sales team in January. Bunouf took control over Broadridge's Capital Markets Solutions sales team and is based in Paris, France. Aguilera became the company's Director for the Middle East, Italy, Greece and the Iberia region.

The new Senior Sales Director's primary objective is to explore new client opportunities in Belgium, Luxembourg, France and French-speaking areas of Switzerland and expand the business in this crucial part of Europe.

In 2009, Bunouf joined SunGard (now part of FIS), where he held the role of Marketing Director for five years, and this was followed by two years as a Management Analyst. Before his current role, Bunouf served as the Global Head of Product Management in the Cleared Derivatives Group at FIS.

Regarding Alvaro Del Pino Aguilera, Broadridge's new Director for the Iberia region, Italy, Greece, and the Middle East, his responsibilities focus on increasing awareness of the company's global capabilities, driving new business and expanding the current client base in the Iberia region.

According to his LinkedIn profile, he has many years of experience in this part of Europe. Like Bunouf, he was associated with SunGard and FIS for a longer period of time. He joined SunGard in 2022 as the Managing Director of Iberia after FIS acquired the company, Aguilera was promoted to the position of Wholesale and Institutional Director in the Iberia region. In total, he spent nearly 20 years of his professional career at both companies

New Product and Marketing Directors at Broadridge

A few months before expanding its European sales team, Broadridge decided to hire a new Chief Product Officer (CPO) and Chief Marketing Officer (CMO). Martin Koopman, the former President of Broadridge's Bank Broker Dealer (BBD) ICS, became the new CPO, bringing over 23 years of industry experience in capital markets and investor communications.

Additionally, Broadridge announced the appointment of Dipti Kachru, the former CMO at JPMorgan's Wealth Management division, as its new Global CMO. As the Chief Marketing Officer, she oversees the company's comprehensive marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term strategy, including branding, product positioning, lead generation, and thought leadership. Broadridge intends to leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term Dipti's vast experience in the global financial industry to strengthen its client relationships.

Broadridge released its financials for the Q2 of the 2023 fiscal year at the beginning of February, indicating a 3 percent annual growth in total revenue, reaching approximately $1.3 billion. Moreover, the recurring revenue rose by 6 percent, amounting to $840 million.