ADSS, one of the heavyweight brokerage firms in Europe and the Middle East, and the Sichuan Association of Fintech on Tuesday signed a Memorandum of Understanding (MOU) to foster stronger relationships and greater fintech cooperation between the two entities.

The partnership will see the Chinese industry group and ADSS, which has a regional headquarter in Hong Kong, working together to collaborate on joint projects and initiatives to support fintech innovation and development. This agreement also hopes to capitalise on the respective opportunities and strengths, “linking the experience and knowledge of different regions to help the overall growth of the industry sector,” they said.

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Meanwhile, ADSS will use this collaboration to raise its profile as a destination for cryptocurrency business in wider Asia. Abu Dhabi headquartered international brokerage will benefit from shared knowledge and exchange of expertise to mature business opportunities in this emerging sector.

ADSS has already soft launched crypto CFDs to clients a couple of months ago to test the waters. and after it got a good response, the broker released many additions and began marketing these instruments more widely.

Francis Lee, CEO of ADSS Asia, noted that “there are many different views on cryptocurrencies and the digitalisation of assets,” adding that the company’s OREX app “will use artificial intelligence to deliver cash management solutions – simple and innovative ways to generate fixed returns on capital while offering opportunities to utilise funds to trade a wide range of financial markets and asset. Advances in automation will also reshape the user-experience which will be linked to the latest chat-bot and robo-adviser technology.”

Lee concluded with a very interesting statement, saying “And, through digital currencies, we will directly reward the loyalty of our customers.”

This sentence echoes reward schemes in the crypto industry. It often seeks to reduce the friction and costs of traditional loyalty schemes, making them more convenient for users. But with a brokerage giant such as ADSS, while the blockchain helps do regular loyalty more efficiently, it also opens the way to entirely new operational models.

The OREX trading platform already features a number of features collectively offering an advanced trading experience that touches on a variety of markets. The past year has seen ADSS consistently focus on new markets, culminating in an emphasis on retail, new cryptocurrencies on offer, as well as subsidiaries.