The Security Token for the Metaverse: Limitless

Utility tokens have long captured the limelight in the cryptocurrency space. But, with the rise of the metaverse, security tokens are now garnering greater attention. And, Limitless is leading the charge.

Limitless, dubbed as a metaverse integrator, is a company that wants to help new metaverse startups get off the ground. The metaverse is an online space that allows users to create and share experiences with others. It is often described as the future of the Internet. There are many advantages to being involved in the metaverse, and Limitless is looking to help 300 new startups join in the next five years.

In addition to a variety of revenue channels, Limitless will be funding this endeavor through a fully compliant security token offering, later in 2022. The token will act as an index, representing an ownership stake in each company they launch over the next five years.

The Need For Limitless

"There's a big need for a player like Limitless because we are still in the search of use cases, still in the search of products, partners, everything. Time to market is key and our experience allows founders to rapidly launch and validate new businesses in the metaverse – faster than anyone,” said Mike Vitez, the Co-Founder and Co-CEO at Limitless.

"It's like being in the early 90s in the web1 world. Of course, the mathematics behind it are very difficult to understand and it is based on deep computer science. But, if you just think in that simple use case you will see that when you start creating a new ecosystem you need to build everything literally from scratch," he added.

But, Why 300 Companies?

"With the Metaverse we’re witnessing the birth of a new industry. As we have S&P 500 for the largest companies in the US, through our index token, we’re establishing the first generation of Metaverse businesses as a benchmark – the Limitless 300." explained Vitez.

"We're not just an integrator though. We'll provide a true gateway to the Metaverse through our relationship with Next Earth, where our companies can launch directly. We'll provide them with capital, development and marketing resources and help them scale to initial traction at record speeds. Both startups and established businesses will be able to enter the Metaverse and scale their revenues in a plug and play process – the Limitless way,” said David Taylor, Limitless’ Co-Founder and Co-CEO.

So if you're thinking about launching a metaverse startup, now is the time to do it. And, there's no one better to help you get started than Limitless. "The metaverse is the first real use case of Web3," David added.

Why a Security Token?

The traditional startup integrator model relies on equity, and crypto integrators that provide mere utility tokens in exchange for mentorship and resources are leaving a lot on the table. Because, if the project being incubated is successful, the utility token will fail to capture that value.

Security tokens, on the other hand, are backed by a company's assets and provide ownership rights to the holder. This means that the value of the security token will increase as the company grows. In this case, the more successful projects Limitless launches, the more successful their token becomes, hence the decision for launching a fully compliant security token.

Security tokens aren't new, they've been used to represent ownership in real estate, art, and even venture capital funds. But, the metaverse is the first real use case of Web3, and it's a natural fit for security tokens. That's because the metaverse is all about digital ownership – of avatars, of experiences, of data. And, crypto-backed security tokens are the perfect way to capture that value.

“The long term vision of Limitless,” explains Taylor, “is to build a 3 sided marketplace, where investors, service providers and founders can launch and validate new startups in an autonomous decentralized way. Our master plan is to fund the creation of the Limitless 300 index through our security token, use our network and know-how to launch these businesses and then open up the platform for investors, service providers and disrupt the venture funding market.”

They plan to sell tokens globally that represent ownership of their startups’ tokens. This will enable them to raise money to fund the integrator and help new metaverse startups get off the ground. Security tokens can be traded on secondary markets, which means that investors will be able to exit their investment if they need to. This is important because it provides liquidity to investors and helps ensure that they don't get stuck in a long-term investment that they can't get out of, a long criticized attribute of venture capital.

By aligning the interests of their investors with those of the companies they’re incubating, Limitless can create a virtuous cycle where they’re incentivized to help the companies succeed.

Ultimately, Limitless believes that the Metaverse is the future of the Internet, and security tokens are the perfect way to capture its value.