StormGain, a cryptocurrency trading platform, has become a multi-year sponsor of Italian football club SS Lazio, becoming its Official Crypto Trading Partner.
Announced on Wednesday, the partnership between the two came days ahead of the commencement of the 2020-21 football season.
Under this deal, the crypto exchange’s customers will receive giveaways and also exclusive access to VIP suite hospitality at Lazio home matches. Additionally, they will receive Category 1 tickets for each Lazio home game and access to private stadium tours and events.
“StormGain is happy to partner with SS Lazio, a team with a rich history and values which echo our own perfectly,” StormGain CEO, Alex Althausen said on the deal. “Through this sponsorship, we’re thrilled to join the worlds of crypto trading and football together and offer many exciting benefits for our clients, who can win exclusive access to the Roman superstars and unique prizes thanks to StormGain.”
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Sports Fans Are a Lucrative Potential Trading Client Base
SS Lazio is one of the popular Italian football clubs and finished fourth in the previous Serie A season’s table. That means it will also play in the 2020-21 season of UEFA Champions League, Europe’s top club league.
Compared to other industry giants, StormGain is a small crypto exchange with over 120,000 clients across more than a hundred countries. Before inking the deal with the Italian football club, it was sponsoring Newcastle United Football Club but officially ended their tie last month.
“We are very proud of this partnership that will reinforce our innovative positioning. The partnership will help us widening our international landscape and create at the forefront projects for our fans,” Marco Canigiani, director of marketing, sponsorship, and event at SS Lazio, added.
Sports sponsorships are always favoured among the brokerages, and now crypto platforms are also jumping to tap this lucrative sports fan base. Finance Magnates earlier reported on Southampton Football Club’s sponsorship deal with Sportsbet.io, a cryptocurrency-based sports betting platform.