It now occupies a property known as 20Mission, which happens to have been the co-working space for Bitcoin startups including, Purse, 37Coins, Tradehill and Piper Wallet.
Andrew Lee, the CEO of, said that a store selling physical goods you “can pick up and physically touch” will help onboard users. Purse.io helps make bitcoin usable for Amazon products, so the store represents a physical extension of his earlier venture. He explained:
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“San Francisco needs a killer Bitcoin merchant and store. Despite what the rest of the world thinks, there are very few practical merchants that accept bitcoin in the Bay Area.”
Purchases made with bitcoin get a 10% discount, and for shoppers who do not yet own any bitcoin an ATM is on the premises.
The majority of funding came from loans funded on BTCJam, a p2p platform for bitcoin lending.
Items for sale include Chromebooks, Raspberry Pi, Bitcoin Coffee Mugs, Kindle Voyage, among other electronics and accessories.