Affiliate marketing has always played an important role in crypto. What are the ethical and financial implications of this?
FM
The cryptocurrency space has become an industry worth many billions of dollars, it wasn’t too long ago that Bitcoin, many of the altcoins, and a great deal of the cryptocurrency-related platforms that were developed around them were first created--often without much (or any) startup capital or expertise, and often without more than a handful of people working on a project out of a basement.
In order to make these projects successful, the earliest movers in the cryptocurrency space were essentially forced to survive on nothing but their wits: creativity was king.
These days, there’s a lot more capital within the space. However, the spirit of entrepreneurship, creativity, and community still remains within the industry.
Performance-based marketing is a type of digital advertising that is not paid for with a flat fee but is instead paid for with a price that varies depending on how the ad performs. The cost of an ad could be determined by factors such as how often it is viewed or clicked, how many sales it makes, or how many leads it generates.
Given the ways that the industry has evolved, how effective is this method of advertising? And what are the ethics and best practices for using affiliate marketing to promote financial products and services?
“Affiliate marketers who are dedicated to a specific arena, like crypto, usually have unique methods that a ‘normal’ marketer wouldn’t conceive of.”
Perhaps the most common type of performance-based marketing in the cryptocurrency industry is affiliate marketing. This is when companies pay web content creators who promote a certain product or platform each time their website, blog, or video leads to a sale or lead on the affiliate website.
Beigel said that in spite of the fact that “the industry has changed and many companies already employ full-time marketers on their team,” these companies can still benefit heavily from having an affiliate program: “affiliate marketers who are dedicated to a specific arena, like crypto, usually have unique methods that a ‘normal’ marketer wouldn’t conceive of.”
Akshay Makadiya, a digital marketing consultant and crypto journalist based out of India, explained the concept to Finance Magnates this way: “affiliate marketing is another lucrative way to monetize the crypto website. Website owners partner with trading websites like CEX, Binance, Changelly, and a lot more website offers an affiliation option to earn money from the traffic.”
“Whenever a user makes a purchase from the link on the website/blog, the owner gets a specific percentage of the fees as revenue.”
”You can make hundreds of people work to promote your product and services while paying them on a ‘success-only’ basis."
Who exactly is eligible to use affiliate marketing tactics in the crypto space? Yuval Halevi, traveler-turned-entrepreneur and co-founder of GuerrillaBuzz, told Finance Magnates that “if your company runs a marketing campaign, you can also use third-party publishers (affiliate marketers) to drive traffic or leads to your company landing page/product/services, et cetera.”
Yuval Halevi, co-founder of GuerrillaBuzz.
“To better understand the potential of affiliate marketing, just ask yourself: how many people are there on your marketing team or department? Now think about the possibility that in a successful affiliate marketing campaign, you can make hundreds of people work to promote your product and services while paying them on a ‘success-only’ basis.”
Akshay Madikiya, a digital marketing consultant and crypto journalist based out of India.
Therefore, this kind of marketing can be particularly useful for companies that have relatively smaller amounts of capital to spend on advertising. Sean Wingad, affiliate marketing expert and CEO of Fudge Labs, told Finance Magnates that this kind of cost-per-acquisition (CPA) model “allows for rapid growth with little financial commitment.’"
Sean Wingad, affiliate marketing expert and CEO of Fudge Labs.
How effective is affiliate marketing in the crypto industry?
How common is affiliate marketing within the cryptocurrency space? “if you don’t already have an active affiliate program, you’re already behind in the game,” said Ofir Beigel to Finance Magnates.
Perhaps the most common use of affiliate marketing in the cryptocurrency space at the present moment is by exchanges who have used “referral programs” as a method to onboard more users as cryptocurrency trading volumes have fallen across the industry.
“Coinbase and Binance are two companies who’ve done a very effective job of affiliate marketing,” explained John Frigo, SEO Lead at My Supplement Store, to Finance Magnates. “Binance grew to be the largest cryptocurrency exchange almost exclusively because of their affiliate program, which gives the affiliate 20% to 40% of the trading fees of everyone they referred.”
Indeed, Binance tweeted in September that account holders who successfully onboarded other users could earn up to 40 percent commission.
How can you earn over 1,000 $BTC on #Binance without making a single trade?
The exchange also has a referral leader board, the “Binance Referral Rich List,” which shows its top performer has already earned over roughly 1,150 BTC in commissions (worth around $9.8 million at press time.)
However, not everyone is a fan of the way that affiliate marketing is used within the cryptocurrency space.
Lex Sokolin, global financial technology co-head at ConsenSys, told Bloomberg that exchanges which use affiliate marketing are most often “motivating trading behavior and not just account opening behavior,” which he finds to be ethically questionable: “by getting a percentage, the referrer wants their friends not just to save, but to trade and to churn. This is why I think it is a poor incentive model and starts to approach multi-level-marketing.”
And of course, cryptocurrency’s association with multi-level marketing (MLM) schemes is still a major pain point for the industry in terms of PR. BitConnect, Bitcoin Funding Team, the My7Network, and other large-scale MLM schemes have cost the industry much in terms of its reputation.
This is why Kyle Asman, partner at BX3 Capital, told Finance Magnates that he “[doesn’t] believe that affiliate marketing has any role in financial products or services."
“Affiliate marketing never tends to work out well when you are dealing with financial products. It is almost also associated with being some sort of scam or scheme,” he said, also pointing to the myriad fraudulent and unsubstantive ICOs that were marketed with affiliate programs and other performance-based marketing strategies in 2017.
Kyle Asman, partner at BX3 Capital.
”Most affiliate marketing programs are legit, the problem is that the scams get all the attention."
However, Ofir Beigel said that most of the affiliate programs that he has encountered within the cryptocurrency space are above-board: “most of the affiliate marketing programs [in the cryptocurrency industry] are legit,” he said. “The problem is that the scams get all the attention, and therefore people think that all affiliate programs are scams."
What does a legitimate program look like? “A good affiliate program usually combines a good legitimate product with a win-win-win scenario for both the company, the user, and the affiliate. A good example is Coinbase’s affiliate program, where if I bring a new customer on board they get $10 free in Bitcoin, the company gets a new user, and I get an affiliate commission.”
High-quality, ethical affiliates are key
Companies who decide to use affiliate marketing must also be conscientious about exactly who is promoting their product or service. “The power of good affiliates (also known as ‘super affiliates’) is undeniable in bringing quality traffic to your business,” explained Ofir Beigel to Finance Magnates.
How can companies attract these “super affiliates”? Beigel said that to begin with, companies who “don’t have the time to set up your own affiliate program can use third-party services to set it up and manage it.” Beyond that, a company should make sure that rewards for marketers “attractive enough” and that platforms “are not losing money” on their programs.
“If those two points are set up correctly, you should easily be able to attract high-quality affiliates,” he said.
The importance of attracting these “high-quality affiliates” can not be underestimated--just as good affiliates can boost a company’s reputation and onboard new users, so too can a poor-quality affiliate bring negative associations to a brand.
”Affiliates usually do whatever they please.”
John Frigo explained to Finance Magnates that while “a good affiliate marketer will only promote products and service which they have personally used or tried and ones which they believe in. However, “for many, it just turns into a money grab and [affiliates will] promote anything to make a buck,” he said, adding that “this is what we saw with BitConnect and characters like CryptoNick, CryptoChick, Ryan Hildreth, and others.”
The risk here, of course, is that a company could have an affiliate who has promoted a number of scams (i.e., BitConnect) also promoting their product--an association that may not be very flattering.
Indeed, “affiliates usually do whatever they please,” Beigel said. However, there are methods of keeping affiliate marketers within certain ethical standards: “it’s important to establish certain guidelines for your affiliates, so they don’t ‘contaminate’ your brand,” he said.
Additionally, “if a certain affiliate crosses the line of terms that he signed up for, you can always withhold his commission as a sort of punishment.” However, “having said that, from my experience, most successful affiliates are actually pretty ethical,” Beigel added.
For ethical affiliate marketers that can do the job well, the business can be very rewarding: “anyone can become an affiliate marketer; however, it’s not for everyone,” Beigel explained.
“Becoming a good affiliate marketer, especially in a competitive space like crypto, requires a lot of dedication, hard work, and a specific ‘X-factor’ to stand out above the competition.”
“f you do manage to become successful, it’s indeed a very profitable occupation to have. One that allows for a very attractive work-life balance, with a lot of challenges and interest.”
The cryptocurrency space has become an industry worth many billions of dollars, it wasn’t too long ago that Bitcoin, many of the altcoins, and a great deal of the cryptocurrency-related platforms that were developed around them were first created--often without much (or any) startup capital or expertise, and often without more than a handful of people working on a project out of a basement.
In order to make these projects successful, the earliest movers in the cryptocurrency space were essentially forced to survive on nothing but their wits: creativity was king.
These days, there’s a lot more capital within the space. However, the spirit of entrepreneurship, creativity, and community still remains within the industry.
Performance-based marketing is a type of digital advertising that is not paid for with a flat fee but is instead paid for with a price that varies depending on how the ad performs. The cost of an ad could be determined by factors such as how often it is viewed or clicked, how many sales it makes, or how many leads it generates.
Given the ways that the industry has evolved, how effective is this method of advertising? And what are the ethics and best practices for using affiliate marketing to promote financial products and services?
“Affiliate marketers who are dedicated to a specific arena, like crypto, usually have unique methods that a ‘normal’ marketer wouldn’t conceive of.”
Perhaps the most common type of performance-based marketing in the cryptocurrency industry is affiliate marketing. This is when companies pay web content creators who promote a certain product or platform each time their website, blog, or video leads to a sale or lead on the affiliate website.
Beigel said that in spite of the fact that “the industry has changed and many companies already employ full-time marketers on their team,” these companies can still benefit heavily from having an affiliate program: “affiliate marketers who are dedicated to a specific arena, like crypto, usually have unique methods that a ‘normal’ marketer wouldn’t conceive of.”
Akshay Makadiya, a digital marketing consultant and crypto journalist based out of India, explained the concept to Finance Magnates this way: “affiliate marketing is another lucrative way to monetize the crypto website. Website owners partner with trading websites like CEX, Binance, Changelly, and a lot more website offers an affiliation option to earn money from the traffic.”
“Whenever a user makes a purchase from the link on the website/blog, the owner gets a specific percentage of the fees as revenue.”
”You can make hundreds of people work to promote your product and services while paying them on a ‘success-only’ basis."
Who exactly is eligible to use affiliate marketing tactics in the crypto space? Yuval Halevi, traveler-turned-entrepreneur and co-founder of GuerrillaBuzz, told Finance Magnates that “if your company runs a marketing campaign, you can also use third-party publishers (affiliate marketers) to drive traffic or leads to your company landing page/product/services, et cetera.”
Yuval Halevi, co-founder of GuerrillaBuzz.
“To better understand the potential of affiliate marketing, just ask yourself: how many people are there on your marketing team or department? Now think about the possibility that in a successful affiliate marketing campaign, you can make hundreds of people work to promote your product and services while paying them on a ‘success-only’ basis.”
Akshay Madikiya, a digital marketing consultant and crypto journalist based out of India.
Therefore, this kind of marketing can be particularly useful for companies that have relatively smaller amounts of capital to spend on advertising. Sean Wingad, affiliate marketing expert and CEO of Fudge Labs, told Finance Magnates that this kind of cost-per-acquisition (CPA) model “allows for rapid growth with little financial commitment.’"
Sean Wingad, affiliate marketing expert and CEO of Fudge Labs.
How effective is affiliate marketing in the crypto industry?
How common is affiliate marketing within the cryptocurrency space? “if you don’t already have an active affiliate program, you’re already behind in the game,” said Ofir Beigel to Finance Magnates.
Perhaps the most common use of affiliate marketing in the cryptocurrency space at the present moment is by exchanges who have used “referral programs” as a method to onboard more users as cryptocurrency trading volumes have fallen across the industry.
“Coinbase and Binance are two companies who’ve done a very effective job of affiliate marketing,” explained John Frigo, SEO Lead at My Supplement Store, to Finance Magnates. “Binance grew to be the largest cryptocurrency exchange almost exclusively because of their affiliate program, which gives the affiliate 20% to 40% of the trading fees of everyone they referred.”
Indeed, Binance tweeted in September that account holders who successfully onboarded other users could earn up to 40 percent commission.
How can you earn over 1,000 $BTC on #Binance without making a single trade?
The exchange also has a referral leader board, the “Binance Referral Rich List,” which shows its top performer has already earned over roughly 1,150 BTC in commissions (worth around $9.8 million at press time.)
However, not everyone is a fan of the way that affiliate marketing is used within the cryptocurrency space.
Lex Sokolin, global financial technology co-head at ConsenSys, told Bloomberg that exchanges which use affiliate marketing are most often “motivating trading behavior and not just account opening behavior,” which he finds to be ethically questionable: “by getting a percentage, the referrer wants their friends not just to save, but to trade and to churn. This is why I think it is a poor incentive model and starts to approach multi-level-marketing.”
And of course, cryptocurrency’s association with multi-level marketing (MLM) schemes is still a major pain point for the industry in terms of PR. BitConnect, Bitcoin Funding Team, the My7Network, and other large-scale MLM schemes have cost the industry much in terms of its reputation.
This is why Kyle Asman, partner at BX3 Capital, told Finance Magnates that he “[doesn’t] believe that affiliate marketing has any role in financial products or services."
“Affiliate marketing never tends to work out well when you are dealing with financial products. It is almost also associated with being some sort of scam or scheme,” he said, also pointing to the myriad fraudulent and unsubstantive ICOs that were marketed with affiliate programs and other performance-based marketing strategies in 2017.
Kyle Asman, partner at BX3 Capital.
”Most affiliate marketing programs are legit, the problem is that the scams get all the attention."
However, Ofir Beigel said that most of the affiliate programs that he has encountered within the cryptocurrency space are above-board: “most of the affiliate marketing programs [in the cryptocurrency industry] are legit,” he said. “The problem is that the scams get all the attention, and therefore people think that all affiliate programs are scams."
What does a legitimate program look like? “A good affiliate program usually combines a good legitimate product with a win-win-win scenario for both the company, the user, and the affiliate. A good example is Coinbase’s affiliate program, where if I bring a new customer on board they get $10 free in Bitcoin, the company gets a new user, and I get an affiliate commission.”
High-quality, ethical affiliates are key
Companies who decide to use affiliate marketing must also be conscientious about exactly who is promoting their product or service. “The power of good affiliates (also known as ‘super affiliates’) is undeniable in bringing quality traffic to your business,” explained Ofir Beigel to Finance Magnates.
How can companies attract these “super affiliates”? Beigel said that to begin with, companies who “don’t have the time to set up your own affiliate program can use third-party services to set it up and manage it.” Beyond that, a company should make sure that rewards for marketers “attractive enough” and that platforms “are not losing money” on their programs.
“If those two points are set up correctly, you should easily be able to attract high-quality affiliates,” he said.
The importance of attracting these “high-quality affiliates” can not be underestimated--just as good affiliates can boost a company’s reputation and onboard new users, so too can a poor-quality affiliate bring negative associations to a brand.
”Affiliates usually do whatever they please.”
John Frigo explained to Finance Magnates that while “a good affiliate marketer will only promote products and service which they have personally used or tried and ones which they believe in. However, “for many, it just turns into a money grab and [affiliates will] promote anything to make a buck,” he said, adding that “this is what we saw with BitConnect and characters like CryptoNick, CryptoChick, Ryan Hildreth, and others.”
The risk here, of course, is that a company could have an affiliate who has promoted a number of scams (i.e., BitConnect) also promoting their product--an association that may not be very flattering.
Indeed, “affiliates usually do whatever they please,” Beigel said. However, there are methods of keeping affiliate marketers within certain ethical standards: “it’s important to establish certain guidelines for your affiliates, so they don’t ‘contaminate’ your brand,” he said.
Additionally, “if a certain affiliate crosses the line of terms that he signed up for, you can always withhold his commission as a sort of punishment.” However, “having said that, from my experience, most successful affiliates are actually pretty ethical,” Beigel added.
For ethical affiliate marketers that can do the job well, the business can be very rewarding: “anyone can become an affiliate marketer; however, it’s not for everyone,” Beigel explained.
“Becoming a good affiliate marketer, especially in a competitive space like crypto, requires a lot of dedication, hard work, and a specific ‘X-factor’ to stand out above the competition.”
“f you do manage to become successful, it’s indeed a very profitable occupation to have. One that allows for a very attractive work-life balance, with a lot of challenges and interest.”
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
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#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
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Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
