— OKCoin (@OKCoinBTC) December 17, 2014
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Most of the site is currently yet to be populated with original content. Its stated objective is to “be an informational site for new users to learn about bitcoin.” Topics already discussed include: What is bitcoin? (“in its pure essence, is money”), how to get bitcoins (“some of the best bitcoin exchanges includes BitStamp, OKCoin, Bitfinex, among others”) and how to use them.
Though the site is fairly bare, it is believed that it will be filled with content and redesigned over time.
The price tag is not currently known. A similar domain, bitcoins.com, is owned by former MtGox operator Mark Karpeles and was estimated to be worth as much as $750,000 prior to the scheduled date for its auction. The auction was later cancelled following a court order on behalf of CoinLab.
According to bitcoinity.org, OKCoin currently owns approximately 29% of the bitcoin trading market, 2nd among all exchanges. Earlier this year, it reportedly led the pack. It has also launched USD and futures trading.