Critics of NFTs as we know them in the music and art world have claimed that NFTs do not really serve any practical purpose; that they are nothing more than speculative investments that have no meaningful future in the art world.
However, there are a number of platforms and creators that are seeking to change the functionality of NFTs in art and music. Sam Brukhman, the Manager of Business Development at NFT platform Async Art, as well as the Artistic Director of the Verdigris Ensemble, is one such person.
The Verdigris Ensemble is an innovative choral ensemble based in Dallas, Texas. As someone who wears a hat in the art world as well as the platform development side of the crypto world, Sam spoke to Finance Magnates about the ways in which programmable art and music can create practical use-cases for NFTs and create a more interactive artistic experience.
This is an excerpt. To hear Finance Magnates’ full interview with Sam Brukhman, Head of Business Development at Async.Art and artistic director of the Verdigris Ensemble, visit us on Soundcloud or Youtube.
What Is “Programmable Artwork”?
Sam told Finance Magnates that Async.Art’s platform is specialized to support non-fungible tokens that have been tied to programmable artwork. What is programmable art? The concept is fairly simple: programmable art is dynamic “art that changes over time” according to a predetermined set of conditions.
At a basic level, “Programmable art can be built with autonomous features, meaning that the art can change based on things like statistical data, geographic location,” et cetera. In other words, Sam explained, a piece of art could be designed to change colors based on the time of day, the population of a country or the number of clouds in the sky.
However, programmable art can be designed in such a way that certain elements of the piece are in this way, tying non-fungible token tech into programmable art can give a new definition of what it means to 'own' a piece of artwork.
For example, on Async, NFTs and programmable artwork are inextricably related to one another. Sam explained that programmable art is created in two primary ways “multiple NFT ownership, meaning that certain parts of the artwork can be changed or edited based on the artist’s intent.”
An artist could create a piece of artwork with NFTs that could allow their holders to change certain elements of the art: the objects that the subjects hold, the color of the subject’s clothing, et cetera.
“Let’s take the Mona Lisa, for example,” Sam said. “The Mona Lisa could be split into three different parts, or ‘layers,’” each of which could be sold as an NFT. “The first layer of Mona Lisa could be her eyes: the owner of the eye NFT could customize her eye color, based on options that the artist has provided.” Other layers could include the clothes that she is wearing, or the background she sits in front of. Each of these could be controlled by an NFT.
“When You Have an NFT That Gives You Partial or Full Ownership of a Piece of Programmable Art, You Are Able to Influence the Way That Other People [Experience] the Artwork.”
In this way, programmable art provides a new set of use cases for NFTs. Critics use of non-fungible tokens in the art world have pointed out that while owning an NFT associated with a piece of art is technically an investment, the NFT ultimately serves no practical purpose.
Programmable art could act as the solution to this problem: even though NFT owners may not own the intellectual property associated with a work of art, their tokens do have a practical purpose.
Through this model of multiple NFT ownership, “you get a community that responds and reacts to one another,” Sam said. “When one person changes one aspect of a piece, someone else may respond by changing a different aspect.”
“That’s the beauty of what programmable art is,” he continued. “When you have an NFT that gives you partial or full ownership of a piece of programmable art, you are able to influence the way that other people see the artwork...this is a bridge into new ways of [creating and interpreting] art.”
While this model of NFT-powered multiple ownership has taken shape in visual art on Async’s platform, Sam explained that the platform is working on building support for an entirely different type of programmable creative media: music.
And, coincidentally, this is where the two roles that Sam plays as the Head of Business Development at Async and the Artistic Director of the Verdigris ensemble become one.
The Unlikely Place Where Classical Music and Non-fungible Tokens Collide
When Sam founded the Verdigris Ensemble, a non-profit choral music performance organization based in Dallas, Texas, he did not necessarily imagine that the group would link crypto to music performance.
However, the group’s purpose has always been “to reach a wider spread of audiences through creative concert programming, performance in unconventional spaces, and collaboration.”
As such, the group aims to fight against the narrative that classical music is 'exclusive'. But, the narrative is powerful: “what we began to see as we looked at statistics is that audiences for classical music are decreasing at staggering rates every year,” he said. “If we don’t do anything about it, we won’t have classical music in 50 years.”
Programmable Art Becomes Programmable Music
And, indeed, as audiences for classical music are dwindling, so is the funding for classical music. Musicians across the creative spectrum were perhaps more affected by the economic blows of COVID-19 than workers in a number of other industries. Many classical musicians, who often rely on centralized institutions like opera houses and orchestra halls for income, may have been hit particularly hard.
“When coronavirus happened, the big question was ‘how do we continue making music?’”, he said. “Choral music requires people to stand in the same room and sing with each other,” a feat that COVID had rendered virtually impossible.
Sam said that the “game-changing” moment occurred when he “recognized what Async.Art was doing from a programmable standpoint on the visual art side,” and realized that the same principles could apply to music.
Exploring Betty’s Notebook
The rest is history. “Async.Art approached the Verdigris Ensemble with the opportunity to create a programmable piece of music [that would be tied to NFTs],” Sam said.
Sam explained that the project, called 'Betty’s Notebook', is 'an interactive simulation' based on a series of events surrounding Amelia Earhart’s final distress calls as her plane went down in 1939. Betty Klenck, who was 15 years old at the time, heard Amelia’s final transmission and wrote it in a notebook. She spent the rest of her life trying to prove that her beliefs about what she heard were true.
The piece consists of five musical 'layers' or 'stems', each of which can be owned as an NFT token. Each token holder will have the ability to control certain elements of the piece.
Layers one through four represent different movements of the piece, written by composer Nicholas Reeves: 'The Choir', which consists of choral music; 'Betty’s Voice' and 'Betty’s Choir', which are derived from the audio of Betty Klenck’s testimony; and 'Betty’s Radio', a series of jazz standards. Each of these layers involves a visual element that changes along with the sounds.
The fifth layer, the 'master track', includes an old-school radio that has been retrofitted with a WiFi connection, speakers and screen so that the piece can be updated and heard in real-time.
The owners of each layer “don’t get to ‘remix’ the sounds” of each layer, Sam explained. But, NFT ownership privileges do give their holders control over certain elements of the piece: “they get to choose from a menu of options based on the composer’s intent,” which include elements such as tempo, timbre, and narrative.
Each of the layers is slated to go on a live auction on Async.Art’s platform on Thursday, April 29th. Interested parties can buy 'Editions', blank NFT-based 'records' that allow users to 'press' a piece at any given time. The idea is that because programmable music is always changing, each moment of the piece’s life is different. Users can create and then trade, these 'Limited Editions' based on the piece’s four musical layers at any given time.
“As We Continue to Build Technology, the Carbon Output Has to Be Zero.”
“I really hope that the risk that Verdigris Ensemble is taking on as the first to create an [NFT-based] piece of programmable music will allow others to feel more confident to enter into the NFT space,” Sam said.
And indeed, there is a certain element of risk. For one thing, NFT creators have been the subject of quite a bit of pushback from critics who say the practice is bad for the environment. The exact environmental impact of NFT creation has been the subject of much debate.
“As we continue to build technology, the carbon output has to be zero,” Sam said. “There’s no question about that...the point of what we’re doing is actually to decrease the carbon output of what we’re doing, rather than increase it.”
Additionally, Sam said that Verdigris will be offsetting the carbon costs of Betty’s Notebook. As a longer-term solution, he said that Async.Art is exploring the usage of blockchains with lower carbon footprints than the Ethereum network.
NFTs Could Create a Robust Economy for Independent Musicians
Even with the risks associated with the creation of the work, Sam said that he hopes that Betty’s Notebook will be the first of many NFT-based pieces of music. Why? “For the first time in a very long time, we have the prospect of being able to give musicians strong financial support,” he said.
Indeed, because of the royalties that NFT trades generate, musicians can theoretically use NFTs to build a steady stream of income. Anyone who creates a non-fungible token will receive the initial windfall of money when it is sold for the first time. However, NFTs can also be created so that they give 5-20% payoffs to their creators each time they change hands.
“I’m not saying we have to ditch everything that we’ve been doing,” he added. However, “NFTs can be a great supplement to what is already happening within classical music and the music [industry more generally.]”
“I hope that through the sale of the Betty’s Notebook NFTs, we can encourage other organizations and artists to follow suit and leverage NFTs to create their art. At the end of the day, the whole point of [Async.Art’s mission] is to bring art to a wider spread of audiences. Blockchain technology is able to do that, and Async.Art, in particular, gives new avenues to be able to experience it, create it, interpret it, feel it, express it.”
“From that perspective, I think that there’s a really strong future for artists and for musicians here,” Sam said.
This is an excerpt. To hear Finance Magnates’ full interview with Sam Brukhman, Head of Business Development at Async.Art and Artistic Director of the Verdigris Ensemble, visit us on Soundcloud or Youtube.
Critics of NFTs as we know them in the music and art world have claimed that NFTs do not really serve any practical purpose; that they are nothing more than speculative investments that have no meaningful future in the art world.
However, there are a number of platforms and creators that are seeking to change the functionality of NFTs in art and music. Sam Brukhman, the Manager of Business Development at NFT platform Async Art, as well as the Artistic Director of the Verdigris Ensemble, is one such person.
The Verdigris Ensemble is an innovative choral ensemble based in Dallas, Texas. As someone who wears a hat in the art world as well as the platform development side of the crypto world, Sam spoke to Finance Magnates about the ways in which programmable art and music can create practical use-cases for NFTs and create a more interactive artistic experience.
This is an excerpt. To hear Finance Magnates’ full interview with Sam Brukhman, Head of Business Development at Async.Art and artistic director of the Verdigris Ensemble, visit us on Soundcloud or Youtube.
What Is “Programmable Artwork”?
Sam told Finance Magnates that Async.Art’s platform is specialized to support non-fungible tokens that have been tied to programmable artwork. What is programmable art? The concept is fairly simple: programmable art is dynamic “art that changes over time” according to a predetermined set of conditions.
At a basic level, “Programmable art can be built with autonomous features, meaning that the art can change based on things like statistical data, geographic location,” et cetera. In other words, Sam explained, a piece of art could be designed to change colors based on the time of day, the population of a country or the number of clouds in the sky.
However, programmable art can be designed in such a way that certain elements of the piece are in this way, tying non-fungible token tech into programmable art can give a new definition of what it means to 'own' a piece of artwork.
For example, on Async, NFTs and programmable artwork are inextricably related to one another. Sam explained that programmable art is created in two primary ways “multiple NFT ownership, meaning that certain parts of the artwork can be changed or edited based on the artist’s intent.”
An artist could create a piece of artwork with NFTs that could allow their holders to change certain elements of the art: the objects that the subjects hold, the color of the subject’s clothing, et cetera.
“Let’s take the Mona Lisa, for example,” Sam said. “The Mona Lisa could be split into three different parts, or ‘layers,’” each of which could be sold as an NFT. “The first layer of Mona Lisa could be her eyes: the owner of the eye NFT could customize her eye color, based on options that the artist has provided.” Other layers could include the clothes that she is wearing, or the background she sits in front of. Each of these could be controlled by an NFT.
“When You Have an NFT That Gives You Partial or Full Ownership of a Piece of Programmable Art, You Are Able to Influence the Way That Other People [Experience] the Artwork.”
In this way, programmable art provides a new set of use cases for NFTs. Critics use of non-fungible tokens in the art world have pointed out that while owning an NFT associated with a piece of art is technically an investment, the NFT ultimately serves no practical purpose.
Programmable art could act as the solution to this problem: even though NFT owners may not own the intellectual property associated with a work of art, their tokens do have a practical purpose.
Through this model of multiple NFT ownership, “you get a community that responds and reacts to one another,” Sam said. “When one person changes one aspect of a piece, someone else may respond by changing a different aspect.”
“That’s the beauty of what programmable art is,” he continued. “When you have an NFT that gives you partial or full ownership of a piece of programmable art, you are able to influence the way that other people see the artwork...this is a bridge into new ways of [creating and interpreting] art.”
While this model of NFT-powered multiple ownership has taken shape in visual art on Async’s platform, Sam explained that the platform is working on building support for an entirely different type of programmable creative media: music.
And, coincidentally, this is where the two roles that Sam plays as the Head of Business Development at Async and the Artistic Director of the Verdigris ensemble become one.
The Unlikely Place Where Classical Music and Non-fungible Tokens Collide
When Sam founded the Verdigris Ensemble, a non-profit choral music performance organization based in Dallas, Texas, he did not necessarily imagine that the group would link crypto to music performance.
However, the group’s purpose has always been “to reach a wider spread of audiences through creative concert programming, performance in unconventional spaces, and collaboration.”
As such, the group aims to fight against the narrative that classical music is 'exclusive'. But, the narrative is powerful: “what we began to see as we looked at statistics is that audiences for classical music are decreasing at staggering rates every year,” he said. “If we don’t do anything about it, we won’t have classical music in 50 years.”
Programmable Art Becomes Programmable Music
And, indeed, as audiences for classical music are dwindling, so is the funding for classical music. Musicians across the creative spectrum were perhaps more affected by the economic blows of COVID-19 than workers in a number of other industries. Many classical musicians, who often rely on centralized institutions like opera houses and orchestra halls for income, may have been hit particularly hard.
“When coronavirus happened, the big question was ‘how do we continue making music?’”, he said. “Choral music requires people to stand in the same room and sing with each other,” a feat that COVID had rendered virtually impossible.
Sam said that the “game-changing” moment occurred when he “recognized what Async.Art was doing from a programmable standpoint on the visual art side,” and realized that the same principles could apply to music.
Exploring Betty’s Notebook
The rest is history. “Async.Art approached the Verdigris Ensemble with the opportunity to create a programmable piece of music [that would be tied to NFTs],” Sam said.
Sam explained that the project, called 'Betty’s Notebook', is 'an interactive simulation' based on a series of events surrounding Amelia Earhart’s final distress calls as her plane went down in 1939. Betty Klenck, who was 15 years old at the time, heard Amelia’s final transmission and wrote it in a notebook. She spent the rest of her life trying to prove that her beliefs about what she heard were true.
The piece consists of five musical 'layers' or 'stems', each of which can be owned as an NFT token. Each token holder will have the ability to control certain elements of the piece.
Layers one through four represent different movements of the piece, written by composer Nicholas Reeves: 'The Choir', which consists of choral music; 'Betty’s Voice' and 'Betty’s Choir', which are derived from the audio of Betty Klenck’s testimony; and 'Betty’s Radio', a series of jazz standards. Each of these layers involves a visual element that changes along with the sounds.
The fifth layer, the 'master track', includes an old-school radio that has been retrofitted with a WiFi connection, speakers and screen so that the piece can be updated and heard in real-time.
The owners of each layer “don’t get to ‘remix’ the sounds” of each layer, Sam explained. But, NFT ownership privileges do give their holders control over certain elements of the piece: “they get to choose from a menu of options based on the composer’s intent,” which include elements such as tempo, timbre, and narrative.
Each of the layers is slated to go on a live auction on Async.Art’s platform on Thursday, April 29th. Interested parties can buy 'Editions', blank NFT-based 'records' that allow users to 'press' a piece at any given time. The idea is that because programmable music is always changing, each moment of the piece’s life is different. Users can create and then trade, these 'Limited Editions' based on the piece’s four musical layers at any given time.
“As We Continue to Build Technology, the Carbon Output Has to Be Zero.”
“I really hope that the risk that Verdigris Ensemble is taking on as the first to create an [NFT-based] piece of programmable music will allow others to feel more confident to enter into the NFT space,” Sam said.
And indeed, there is a certain element of risk. For one thing, NFT creators have been the subject of quite a bit of pushback from critics who say the practice is bad for the environment. The exact environmental impact of NFT creation has been the subject of much debate.
“As we continue to build technology, the carbon output has to be zero,” Sam said. “There’s no question about that...the point of what we’re doing is actually to decrease the carbon output of what we’re doing, rather than increase it.”
Additionally, Sam said that Verdigris will be offsetting the carbon costs of Betty’s Notebook. As a longer-term solution, he said that Async.Art is exploring the usage of blockchains with lower carbon footprints than the Ethereum network.
NFTs Could Create a Robust Economy for Independent Musicians
Even with the risks associated with the creation of the work, Sam said that he hopes that Betty’s Notebook will be the first of many NFT-based pieces of music. Why? “For the first time in a very long time, we have the prospect of being able to give musicians strong financial support,” he said.
Indeed, because of the royalties that NFT trades generate, musicians can theoretically use NFTs to build a steady stream of income. Anyone who creates a non-fungible token will receive the initial windfall of money when it is sold for the first time. However, NFTs can also be created so that they give 5-20% payoffs to their creators each time they change hands.
“I’m not saying we have to ditch everything that we’ve been doing,” he added. However, “NFTs can be a great supplement to what is already happening within classical music and the music [industry more generally.]”
“I hope that through the sale of the Betty’s Notebook NFTs, we can encourage other organizations and artists to follow suit and leverage NFTs to create their art. At the end of the day, the whole point of [Async.Art’s mission] is to bring art to a wider spread of audiences. Blockchain technology is able to do that, and Async.Art, in particular, gives new avenues to be able to experience it, create it, interpret it, feel it, express it.”
“From that perspective, I think that there’s a really strong future for artists and for musicians here,” Sam said.
This is an excerpt. To hear Finance Magnates’ full interview with Sam Brukhman, Head of Business Development at Async.Art and Artistic Director of the Verdigris Ensemble, visit us on Soundcloud or Youtube.
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
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Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
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Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
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We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
