Crypto payment solutions provider GoCoin has announced a new partnership with Ziftr that envisions a combined platform for payment processing and loyalty programs.
GoCoin is the third largest crypto payment processor after Coinbase and BitPay, and the largest to offer integration with altcoins. Last year, it added support for Litecoin and Dogecoin. It had also entered into an agreement with GAWMiners that would see it integrate Paycoin, which did not pan out. Most recently, it added Tether, a blockchain-based cryptocurrency pegged to fiat. The company recently outlined its selection criteria for adding new coins.
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Ziftr states to offer a number of related services, including a crypto and credit card payments platform, a loyalty program with its own digital currency, and a wallet.
GoCoin CEO Steve Beauregard commented that consumers did not have much motivation to use Bitcoin, and that it “has a serious adoption problem.” The new partnership aims to give consumers the chance of earning loyalty points when making purchases with digital currency.