Fidelity Opens Building in the Metaverse to Attract Younger Investors

Thursday, 21/04/2022 | 19:47 GMT by Felipe Erazo
  • The virtual building was inaugurated in Decentraland.
  • Fidelity did not disclose how much it was paid to buy the virtual space.
metaverse
metaverse

Fidelity, one of the largest financial service providers in the world, announced on Thursday that it had inaugurated a virtual building in the metaverse that offers financial education and dancing classes.

According to Reuters, the manoeuvre seeks to attract younger investors to its platforms. “We’re trying to make sure we’re staying current for the next generation,” David Dintenfass, the Chief Marketing Officer and Head of Emerging Customers at Fidelity, commented in an interview.

The Fidelity Stack was built on Decentraland, a web application that mimics a metropolitan area, with commerce districts, offices and event spaces. It is open to all but targets people 18-35 years old. As part of the 'Fidelity Stack', Fidelity launched its Fidelity Metaverse ETF, giving investors access to companies involved in virtual environments such as the metaverse, where users can work, socialize and play on different devices.

“The learning by doing - that’s consistent with the metaverse. This is the next step in the long line of things we’re trying to do to reach that next generation,” Dintenfass pointed out.

According to Fidelity, users can explore the building’s interior, including a dance floor and rooftop sky garden, and are challenged to learn the basics of ETF investing while collecting 'orbs' along the way. Fidelity purchased Decentraland’s virtual space for an undisclosed amount.

Metaverse and the Economics

Citi recently released a report on the future of metaverse. The report noted that the economy around the metaverse has the potential to hit the mark of $13 trillion by 2030. Dubbed ‘Metaverse and Money’, the latest report highlighted the growing interest in emerging technologies. According to Citi, the interest in metaverse has jumped substantially following a spike in the sales of non-fungible tokens (NFTs).

Additionally, big technology players have entered the Metaverse ecosystem in the past few months. In March, the financial services giant, HSBC announced its partnership with The Sandbox to enter the Metaverse space.

Fidelity, one of the largest financial service providers in the world, announced on Thursday that it had inaugurated a virtual building in the metaverse that offers financial education and dancing classes.

According to Reuters, the manoeuvre seeks to attract younger investors to its platforms. “We’re trying to make sure we’re staying current for the next generation,” David Dintenfass, the Chief Marketing Officer and Head of Emerging Customers at Fidelity, commented in an interview.

The Fidelity Stack was built on Decentraland, a web application that mimics a metropolitan area, with commerce districts, offices and event spaces. It is open to all but targets people 18-35 years old. As part of the 'Fidelity Stack', Fidelity launched its Fidelity Metaverse ETF, giving investors access to companies involved in virtual environments such as the metaverse, where users can work, socialize and play on different devices.

“The learning by doing - that’s consistent with the metaverse. This is the next step in the long line of things we’re trying to do to reach that next generation,” Dintenfass pointed out.

According to Fidelity, users can explore the building’s interior, including a dance floor and rooftop sky garden, and are challenged to learn the basics of ETF investing while collecting 'orbs' along the way. Fidelity purchased Decentraland’s virtual space for an undisclosed amount.

Metaverse and the Economics

Citi recently released a report on the future of metaverse. The report noted that the economy around the metaverse has the potential to hit the mark of $13 trillion by 2030. Dubbed ‘Metaverse and Money’, the latest report highlighted the growing interest in emerging technologies. According to Citi, the interest in metaverse has jumped substantially following a spike in the sales of non-fungible tokens (NFTs).

Additionally, big technology players have entered the Metaverse ecosystem in the past few months. In March, the financial services giant, HSBC announced its partnership with The Sandbox to enter the Metaverse space.

About the Author: Felipe Erazo
Felipe Erazo
  • 1036 Articles
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About the Author: Felipe Erazo
Felipe earned a degree in journalism at the University of Chile with the highest honour in the overall ranking, and he also holds a Bachelor of Arts in Social Communication. In addition, he has been working as a freelance writer and Forex/crypto analyst, with experience gained from several forex broker firms and crypto-related media outlets around the world. He has been involved in the world of online forex trading since 2010 and in the crypto sphere since 2015.
  • 1036 Articles
  • 43 Followers

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