Crypto Exchange OKX Becomes Training Kit Sponsor of Manchester City
- It is the extension of an existing partnership between the two.
- The deal is reported to of more than $20 million.
Crypto exchange, OKX has extended its partnership with Manchester City Football Club, now becoming its official training kit sponsor for the 2022-23 season.
Announced on Monday, the agreement between the two will put the branding of the crypto exchange on the training kits of both men and women teams of Manchester City. Further, players will take part in OKX’s crypto education initiatives.
“The real grit and perseverance [are] built on the training ground. This is the way we want to nurture new users on our platform,” said Haider Rafique, OKX’s Global Chief Marketing Officer.
“Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
Another Major Sports Sponsorship Deal
Though none of the two parties officially revealed the deal's financial terms, Forbes reported that the extended sponsorship agreement is costing the crypto exchange more than $20 million this gaming season.
OKX first entered into a sponsorship deal with English football in March. Then they inked a multi-year deal, giving OKX the status of Manchester City’s official cryptocurrency partner.
“We are pleased to expand our relationship with OKX today,” said City Football Group’s Chief Operating Officer, Roel de Vries. “Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high-profile fixtures during the culmination of the 2021/22 season, and we look forward to continuing to develop these opportunities over the coming year.”
The sponsorship came when the cryptocurrency market was witnessing a plunge, dragging Bitcoin
Bitcoin
While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that
While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that
Read this Term’s price to $20,000. However, deep-pocket crypto companies continue to promote their brands with sports sponsorships.
Similar to OKX’s deal, the blockchain
Blockchain
Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe
Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe
Read this Term company, Tezos is sponsoring the training kits of Manchester United, another popular English football club and the local rivals of Manchester City.
Crypto exchange, OKX has extended its partnership with Manchester City Football Club, now becoming its official training kit sponsor for the 2022-23 season.
Announced on Monday, the agreement between the two will put the branding of the crypto exchange on the training kits of both men and women teams of Manchester City. Further, players will take part in OKX’s crypto education initiatives.
“The real grit and perseverance [are] built on the training ground. This is the way we want to nurture new users on our platform,” said Haider Rafique, OKX’s Global Chief Marketing Officer.
“Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
Another Major Sports Sponsorship Deal
Though none of the two parties officially revealed the deal's financial terms, Forbes reported that the extended sponsorship agreement is costing the crypto exchange more than $20 million this gaming season.
OKX first entered into a sponsorship deal with English football in March. Then they inked a multi-year deal, giving OKX the status of Manchester City’s official cryptocurrency partner.
“We are pleased to expand our relationship with OKX today,” said City Football Group’s Chief Operating Officer, Roel de Vries. “Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high-profile fixtures during the culmination of the 2021/22 season, and we look forward to continuing to develop these opportunities over the coming year.”
The sponsorship came when the cryptocurrency market was witnessing a plunge, dragging Bitcoin
Bitcoin
While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that
While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that
Read this Term’s price to $20,000. However, deep-pocket crypto companies continue to promote their brands with sports sponsorships.
Similar to OKX’s deal, the blockchain
Blockchain
Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe
Blockchain comprises a digital network of blocks with a comprehensive ledger of transactions made in a cryptocurrency such as Bitcoin or other altcoins.One of the signature features of blockchain is that it is maintained across more than one computer. The ledger can be public or private (permissioned.) In this sense, blockchain is immune to the manipulation of data making it not only open but verifiable. Because a blockchain is stored across a network of computers, it is very difficult to tampe
Read this Term company, Tezos is sponsoring the training kits of Manchester United, another popular English football club and the local rivals of Manchester City.