ConsenSys, a leading blockchain company, recently announced that it has acquired the Treum team and its NFT platform from Mesh, a Web3 incubator. The financial details of the acquisition were not disclosed.
In an official announcement, ConsenSys mentioned that the acquisition of Treum will facilitate the expansion of its NFT technology offering for creators, brands, game publishers, sports teams and leagues.
In 2021, the Treum team expanded its offering significantly to meet the growing demand for NFTs. The company recently launched EulerBeats.com, an Ethereum-based Non-Fungible Token (NFT) music and art project that features algorithmically generated art and audio tracks.
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Commenting on the latest acquisition, Johnna Powell from ConsenSys, said: “ConsenSys is on a mission to unlock the power of communities and to make Web3 universally easy to use, access and build on. Today, MetaMask is used by more than 10 Million monthly active users, and many of them use the platform to collect NFTs. It was an obvious decision for ConsenSys to accelerate the development of our full-fledged NFT platform for end-users and builders.”
Treum announced several partnerships in 2021 to expand its operations. The company collaborated with Jonathan Rosen, one of the well-known text and multimedia-based visual artists, to release ‘The Biggest Drop’, now known as ‘The Dream Machine’, a limited set of NFTs exhibited first on a 36-screen digital facade on Oxford Street in London.
“The Treum team has built the leading NFT full lifecycle platform, and we’re excited to carry on our exponential journey with the global reach of ConsenSys. We will continue to serve our major IP property customer, deepen our development of the metaverse, launch bleeding-edge NFT drops, and onboard the next 100m users to the Web3 community,” Tyler Mulvihill, Co-Founder at Treum, said.