Exclusive: Coinify Hires European Regulation Lobbyist to Leadership Role

Hans Henrik Hoffmeyer helped develop Coinify in 2013, now he will work there.

Danish blockchain company Coinify has hired a new COO, Hans Henrik Hoffmeyer, according to a company press release.

Although it is Hoffmeyer’s first time working for Coinify, he actually had some part in its creation in 2014. According to the press release, in 2013 he “merged, financed and acquired several blockchain payment companies, which were the foundations upon which Coinify was built”, and since then he has had a seat on the board of directors.

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Hoffmeyer is a founding member of the ​Blockchain and Virtual Currency Working Group, a lobby group which represents the interests of the cryptocurrency industry in the EU. It was created in September 2016 and is based in Brussels. He has also collaborated with the Danish financial authority (Finanstilsynet). In terms of employment, Hoffmeyer was part of the IBM team which developed the world’s first secure financial transactions, and has held leadership positions at Nets Group and Bancore. He also sits on a number of industry advisory boards.

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Coinify CEO Mark Højgaard said: “This will not be a new playing field for him… Hans Henrik is the ideal candidate to take Coinify to the upper echelons of the blockchain world, as he has over two decades of experience within the fields of finance and  technology. Plus, we secured one of the top European experts in the blockchain regulation space to our executive suite.” ​

Hoffmeyer said: “We founded ​Coinify on a strong regulatory and compliant business base and as authorities are gearing up regulatory efforts in the blockchain payments industry, this suits Coinify’s compliant approach well.”

Coinify is a Copenhagen-based blockchain payment service provider founded in 2014. It uses cryptocurrency to facilitate international transfers of money between merchants and consumers. Parties can send cryptocurrency to a destination abroad and that destination will receive the appropriate fiat currency within a few days. It costs less money than card transfers and Coinify has native support for most countries. The company also offers cryptocurrency trading, allowing customers to buy and sell cryptocurrency with credit card/bank transfer. It serves individual customers, physical shops and online businesses.

In April, Coinify hired Mikael Breinholst, a veteran of Saxo Bank, to lead the development of its trading application.

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